Saturday, October 25th5.8°C
23711
23372

Private equity firm buys Juicy Juice brands from Nestle USA for undisclosed amount

GREENWICH, Conn. - A private equity fund has purchased the Juicy Juice brand from Nestle USA.

Financial terms were not disclosed.

The buyer is Brynwood Partners VII LP which said Wednesday that it plans to leverage the 37-year-old brand's nutritional attributes and make changes to its packaging. Juicy Juice is in the 100 per cent juice category.

Brynwood Partners said that Juicy Juice was acquired by its newly created portfolio company, Harvest Hill Beverage Co., which will be based in Stamford, Connecticut.

This is Brynwood Partners' third acquisition from Nestle USA in the past 14 months, with others including Joseph's Gourmet Pasta Co. Pearson Candy Co., a portfolio company of Brynwood Partners VI, bought the Bit-O-Honey brand from Nestle USA last year.

Brynwood Partners has an established presence in the food sector, with previous investments including Balance Bar Co., Lincoln Snacks Co., Signature Snacks Co., DeMet's Candy Co., Sun Country Foods Inc. and Richelieu Foods Inc.

Brynwood Partners has completed six acquisitions with Nestle USA in total. The company has acquired 41 corporate brands from 15 different companies in its 30-year history.

The Canadian Press


Read more Business News

23433


Recent Trending




Today's Market
S&P TSX14543.82+56.99
S&P CDNX805.45-3.15
DJIA16805.41127.51
Nasdaq4483.715+30.923
S&P 5001964.58+13.76
CDN Dollar0.8901-0.0003
Gold1231.20+2.10
Oil81.02-0.73
Lumber336.40+6.80
Natural Gas3.631+0.009

 
Okanagan Companies
Pacific Safety0.105-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.15-0.02
Cantex0.07+0.015
Anavex Life Sciences0.194-0.004
Metalex Ventures0.045+0.005
Russel Metals33.39+0.23
Copper Mountain Mining2.03-0.05
Colorado Resources0.145+0.005
ReliaBrand Inc0.012-0.001
Sunrise Resources Ltd0.05-0.01
Mission Ready Services0.445+0.035

 



23511

FEATURED Property
2053694306 Stellar Drive
3 bedrooms 2 baths
$714,500
more details
image2image2image2
Click here to feature your property
Please wait... loading


What I learned in China

Photo: ContributedI will never be an expert on China. It is just too big, too complex and too old with layers of history and meaning that would take several lifetimes to unravel. As I said to my hosts...


We can get on together

I was in LA this week. I witnessed such crazy and unusual circumstances as I strolled along Hollywood Blvd and Sunset Blvd. A far cry from sleepy Peachland in the Okanagan! The strange thing was, I f...


Weakening global growth worries

The Big Picture Growth worries persist Worries about weakening global growth and its potential impact on the US economic recovery roiled markets around the globe this week. Europe continues to be the ...

_








Member of BC Press Council


23691