Thursday, November 27th3.7°C
24124

Frenzy over Disney 'Frozen' movie includes increased interest in tourism to Norway

NEW YORK, N.Y. - The popularity of the Disney movie "Frozen" has not only led to box-office profits, sold-out merchandise and long lines to meet "Frozen" characters in Disney parks. It's also motivating fans to visit Norway to see the landscape that inspired the animated movie setting.

Harald Hansen, U.S. spokesman for Visit Norway, said the number of U.S. tourists to Norway increased markedly since the film's release in November, with booked hotel nights up 37 per cent for the first quarter of this year compared to the same period in 2013. He said tour operators have also seen a 40 per cent sales increase this year, compared to the same period last year, while Oslo Airport Gardermoen reported a 57 per cent increase in arrivals from New York for the first quarter.

"We noticed a huge increase from the U.S. already in November and December last year, just after we started our marketing with Disney in October," Hansen said.

Hansen said that the increase in traffic is most noticeable in the fjord region, but that there is also more interest in Oslo and Northern Norway, where visitors can see the northern lights — a phenomenon that is also shown in the movie.

The Disney tour company Adventures by Disney is taking fans on a series of eight-day trips to Norway this year, priced at more than $5,000 a person, including a visit to Geirangerfjord, the fjord that inspired the film's fantasy kingdom of Arendelle. And Disney Cruise Line plans a Norway itinerary for 2015.

Wilderness Travel, another tour company that runs trips to Norway, has also seen an uptick in interest. Even though Wilderness Travel has no formal connection to the movie, "the film seems to be a big part of the popularity," said spokeswoman Barbara Banks. "People just hadn't seen these remarkable landscapes before. ... The movie represents the folk culture in such an engaging way, and the landscapes and architecture are so stunning, and they are all based on real places."

Sheridan Becker, an American mother of two who's currently living with her family in Barcelona, says she and her kids are planning a trip to Norway "all because of 'Frozen' — our favourite Disney move at the moment."

Pilar Clark, a mom of two who lives outside Chicago and who contributes to Babble.com's Disney section, took a Disney tour of Scotland after seeing the movie "Brave" and is now considering signing up for Disney's Norway trip. "When there is a connection that kids can understand, it becomes a win-win," she said. "The kids are saying, 'Let's go to Norway! Can we go to Arendelle?'"

___

Malin Rising contributed to this story from Stockholm and Tamara Lush contributed from St. Petersburg, Florida.

The Canadian Press


Read more Business News

24073


Recent Trending




Today's Market
S&P TSX15008.41-30.00
S&P CDNX765.38-5.68
DJIA17827.7512.81
Nasdaq4787.317+29.065
S&P 5002072.83+5.80
CDN Dollar0.8851-0.0038
Gold1193.50-3.10
Oil72.56-1.13
Lumber327.90-1.60
Natural Gas4.295+0.144

 
Okanagan Companies
Pacific Safety0.160.00
Knighthawk0.01-0.005
QHR Technologies Inc1.32-0.02
Cantex0.04-0.005
Anavex Life Sciences0.171-0.004
Metalex Ventures0.03-0.005
Russel Metals31.37-0.13
Copper Mountain Mining2.17+0.01
Colorado Resources0.12-0.01
ReliaBrand Inc0.0134-0.0001
Sunrise Resources Ltd0.045-0.005
Mission Ready Services0.34+0.015

 
24130


24073

FEATURED Property
214296696 Crown Crescent
3 bedrooms 3 baths
$495,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Second marriage issues

It is not unusual that one or both of the parties planning to marry are approaching marriage for the second time. There are pluses and minuses to this new situation. On the plus side, individuals ente...


The last great Canadian tax shelter

A guide to how flow-through fund limited partnerships can mightily aid your tax planning!The end of the year will raise concerns among many professionals, self-employed persons, business owners and ev...


What I learned in China: Part 2

As per my previous article on my visit to China, we have much to learn about and from their people. It is potentially the largest market on earth with 1.3 billion people in one country but much will d...

_



24220

24185


Member of BC Press Council


23646