Monday, January 26th3.0°C
24736
23669

Frenzy over Disney 'Frozen' movie includes increased interest in tourism to Norway

NEW YORK, N.Y. - The popularity of the Disney movie "Frozen" has not only led to box-office profits, sold-out merchandise and long lines to meet "Frozen" characters in Disney parks. It's also motivating fans to visit Norway to see the landscape that inspired the animated movie setting.

Harald Hansen, U.S. spokesman for Visit Norway, said the number of U.S. tourists to Norway increased markedly since the film's release in November, with booked hotel nights up 37 per cent for the first quarter of this year compared to the same period in 2013. He said tour operators have also seen a 40 per cent sales increase this year, compared to the same period last year, while Oslo Airport Gardermoen reported a 57 per cent increase in arrivals from New York for the first quarter.

"We noticed a huge increase from the U.S. already in November and December last year, just after we started our marketing with Disney in October," Hansen said.

Hansen said that the increase in traffic is most noticeable in the fjord region, but that there is also more interest in Oslo and Northern Norway, where visitors can see the northern lights — a phenomenon that is also shown in the movie.

The Disney tour company Adventures by Disney is taking fans on a series of eight-day trips to Norway this year, priced at more than $5,000 a person, including a visit to Geirangerfjord, the fjord that inspired the film's fantasy kingdom of Arendelle. And Disney Cruise Line plans a Norway itinerary for 2015.

Wilderness Travel, another tour company that runs trips to Norway, has also seen an uptick in interest. Even though Wilderness Travel has no formal connection to the movie, "the film seems to be a big part of the popularity," said spokeswoman Barbara Banks. "People just hadn't seen these remarkable landscapes before. ... The movie represents the folk culture in such an engaging way, and the landscapes and architecture are so stunning, and they are all based on real places."

Sheridan Becker, an American mother of two who's currently living with her family in Barcelona, says she and her kids are planning a trip to Norway "all because of 'Frozen' — our favourite Disney move at the moment."

Pilar Clark, a mom of two who lives outside Chicago and who contributes to Babble.com's Disney section, took a Disney tour of Scotland after seeing the movie "Brave" and is now considering signing up for Disney's Norway trip. "When there is a connection that kids can understand, it becomes a win-win," she said. "The kids are saying, 'Let's go to Norway! Can we go to Arendelle?'"

___

Malin Rising contributed to this story from Stockholm and Tamara Lush contributed from St. Petersburg, Florida.

The Canadian Press


Read more Business News

24667


Recent Trending




Today's Market
S&P TSX14797.83+18.48
S&P CDNX674.39-3.79
DJIA17678.70+6.10
Nasdaq4771.764+13.885
S&P 5002057.09+5.27
CDN Dollar0.8014-0.0026
Gold1281.40-11.20
Oil46.82-0.49
Lumber314.40+2.90
Natural Gas2.891-0.095

 
Okanagan Companies
Pacific Safety0.14+0.025
Knighthawk0.010.00
QHR Technologies Inc1.39+0.01
Cantex0.035+0.005
Anavex Life Sciences0.18-0.001
Metalex Ventures0.035-0.005
Russel Metals24.45-0.03
Copper Mountain Mining1.09-0.01
Colorado Resources0.135-0.02
ReliaBrand Inc0.006+0.001
Sunrise Resources Ltd0.055+0.03
Mission Ready Services0.24+0.02

 



24811

FEATURED Property
2117695#206 980 Dilworth Drive
2 bedrooms 2 baths
$239,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


How to price: workbook approach

In 2008 Self Counsel Press published my book - Pricing Strategies for Small Business. The book is now available in Europe, India, Russia and the United States. The purpose of the book was to make avai...


Ailing Parents: Tax Issues

If your parent has become ill, there can be several tax issues that come into play depending on the nature of their illness, their age and the role that family members are playing. For example, if you...


What do I pay ICBC for anyway?

If you have had ongoing dealings with ICBC as a result of a car accident than you have likely had the pleasure of dealing with at least two sides of ICBC. Initially the relationship starts off pleasan...

_



24709




Member of BC Press Council


24975