Monday, October 20th14.4°C
23836
22828

Wife: Don Levine, Hasbro exec who helped develop GI Joe as world's 1st action figure, dies

PROVIDENCE, R.I. - Donald Levine, the Hasbro executive credited as the father of G.I. Joe for developing the world's first action figure, has died. He was 86.

He died of cancer early Thursday at Home & Hospice Care of Rhode Island, said his wife, Nan. They were just about to celebrate their 60th wedding anniversary.

Levine shepherded the toy through design and development as Hasbro's head of research and development. He and his team came up with an 11 1/2-inch articulated figure with 21 moving parts, and since the company's employees included many military veterans, it was decided to outfit the toy in the uniforms of the Army, Navy, Marines and Air Force, with such accessories as guns, helmets and vehicles.

Levine, who served in the Army in Korea, said he got the idea for the movable figure as a way to honour veterans.

G.I. Joe hit the shelves in time for the 1964 Christmas shopping season and soon became a big seller at $4 apiece.

It remained popular until the late 1960s, as opposition to Vietnam intensified and parents shied away from military-related toys. Hasbro countered in 1970 by introducing "Adventure Team" G.I. Joes that played down the military connection. Into the '70s, G.I. Joes featured "lifelike hair" and "kung-fu grip" and were outfitted with scuba gear to save the oceans and explorer's clothing for discovering mummies.

Over the decades, G.I. Joe has spawned comic books, cartoons, two movies starring Channing Tatum, and a G.I. Joe Collector's Club and its annual convention — GIJoeCon — held in Dallas in April.

Levine's funeral will be held Sunday morning at Temple Beth-El in Providence. He is survived by his wife, three children and four grandchildren.

The Canadian Press


Read more Business News

23021


Recent Trending




Today's Market
S&P TSX14227.68+174.71
S&P CDNX810.1318.20
DJIA16380.41263.17
Nasdaq4258.438+41.047
S&P 5001886.76+24.00
CDN Dollar0.8873+0.0009
Gold1241.50+2.50
Oil81.74+0.12
Lumber334.60-0.60
Natural Gas3.74-0.026

 
Okanagan Companies
Pacific Safety0.10-0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.11+0.06
Cantex0.08+0.02
Anavex Life Sciences0.19-0.0015
Metalex Ventures0.05+0.005
Russel Metals32.35+0.87
Copper Mountain Mining1.94+0.09
Colorado Resources0.15+0.005
ReliaBrand Inc0.013-0.0028
Sunrise Resources Ltd0.060.00
Mission Ready Services0.45+0.06

 



23434

FEATURED Property
2091601#117 3825 Glen Canyon Drive
3 bedrooms 3 baths
$379,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Keep it rubber side down

This time of year, I always worry about which friends of mine will get caught going off the road in adverse weather conditions. With a little preparation most accidents can be avoided. Having won the...


Big bank predicts rate hike

Photo: Thinkstock.comThe end of record-low rates is nigh, according to one major bank, which has taken a stance and predicted when the Bank of Canada will raise its long-standing overnight rate. &ldq...


Experts share strategies in Kelowna

The third week in October is “Small Business Week”, a week dedicated to supporting local, small businesses. The week was designed to bring awareness to Canadians about the role small busin...

_








Member of BC Press Council


22496