Wife: Don Levine, Hasbro exec who helped develop GI Joe as world's 1st action figure, dies
PROVIDENCE, R.I. - Donald Levine, the Hasbro executive credited as the father of G.I. Joe for developing the world's first action figure, has died. He was 86.
He died of cancer early Thursday at Home & Hospice Care of Rhode Island, said his wife, Nan. They were just about to celebrate their 60th wedding anniversary.
Levine shepherded the toy through design and development as Hasbro's head of research and development. He and his team came up with an 11 1/2-inch articulated figure with 21 moving parts, and since the company's employees included many military veterans, it was decided to outfit the toy in the uniforms of the Army, Navy, Marines and Air Force, with such accessories as guns, helmets and vehicles.
Levine, who served in the Army in Korea, said he got the idea for the movable figure as a way to honour veterans.
G.I. Joe hit the shelves in time for the 1964 Christmas shopping season and soon became a big seller at $4 apiece.
It remained popular until the late 1960s, as opposition to Vietnam intensified and parents shied away from military-related toys. Hasbro countered in 1970 by introducing "Adventure Team" G.I. Joes that played down the military connection. Into the '70s, G.I. Joes featured "lifelike hair" and "kung-fu grip" and were outfitted with scuba gear to save the oceans and explorer's clothing for discovering mummies.
Over the decades, G.I. Joe has spawned comic books, cartoons, two movies starring Channing Tatum, and a G.I. Joe Collector's Club and its annual convention â€” GIJoeCon â€” held in Dallas in April.
Levine's funeral will be held Sunday morning at Temple Beth-El in Providence. He is survived by his wife, three children and four grandchildren.
Read more Business News
- Store owner fed up with theftPenticton / S. Okanagan
- Naming Kelowna's new hotel?Poll
- Borba testimony concludesPenticton / S. Okanagan
- Medical issue sends SUV into creekKelowna
|QHR Technologies Inc||1.19||0.00|
|Anavex Life Sciences||0.25||+0.01|
|Copper Mountain Mining||2.93||+0.02|
|Sunrise Resources Ltd||0.025||0.00|
|Mission Ready Services||0.245||-0.005|
Apple has taught many entrepreneurs the importance of design, how to create buzz when introducing new products to the marketplace, how to pioneer new technology and the importance of superior quality....
Move over “big guys” there’s a new brokerage in town featuring local expertise, long standing experience and a fresh boutique approach. Kelowna, August 31 2014 – You may have...
There are several things to consider when deciding how much home to buy. 1. Draw up a budget including the new mortgage payments. While the rules used by most lenders require that the mortgage paym...