Sunday, January 25th2.7°C
24624
24105

Cineplex looks to expand beyond movie theatres; wants to grow arcade business

TORONTO - Movie exhibitor Cineplex Inc. (TSX:CGX) sees a future in arcade games as it looks for ways to boost revenues beyond movie theatres.

"Gaming presents a real opportunity for Cineplex," chief executive Ellis Jacob told shareholders at the company's annual meeting on Wednesday.

The renewed focus on arcades comes after a report in the Wall Street Journal last month said that Cineplex has partnered with private equity firm Onex Corp. (TSX:OCX) to submit an offer for restaurant and arcade chain Dave and Buster's, valued at US$1 billion.

While Jacob declined to discuss whether Cineplex had made a bid for Dave and Buster's, he said Cineplex is interested in operating arcades outside movie theatres.

The company already has a joint venture in Cineplex Starburst, which operates the Playdium family entertainment centre in Mississauga, Ont., and supplies equipment to other arcades, amusement centres, bowling alleys and amusement parks across the country.

"You can expand into more than just Playdium. You can make it a sports bar concept, which I think has a lot of runway in the future," Jacob said after the meeting.

Arcade games have been a part of Cineplex's business for well over a decade, with token-operated gaming centres tucked into many of its movie theatres.

More recently, the company opened bigger gaming spaces under the Xscape brand, with popular arcade games and billiards. Some of the locations also have lounges with liquor licences.

By the end of the year Cineplex aims to have 16 Xscape arcades at cinemas across the country, an increase from the current 10 locations. For now, it doesn't have any further expansion plans, Jacob said.

"We're going to roll them out into our theatres, build up the brand and then look at taking them outside," he said.

"It all depends on the performance of the arcades as to whether we continue to build them attached to a theatre or whether we build a stand-alone."

The presentation to shareholders outlined other ways that Cineplex is reaching beyond the volatile movie business, which is only as lucrative as its last run of blockbuster films.

On Tuesday, Cineplex announced a partnership with mall operator Group Oxford Properties that will have the company install high-definition video screens and mall directories at 10 shopping centres across the country.

The agreement also integrates marketing materials across various platforms, including mobile phones, which will provide retailers with analytics about local shoppers.

Also, Cineplex will soon launch a test program in Toronto that allows moviegoers to pay a premium price for the best seats in the house — the two rows in the centre of a theatre that are considered the sweet spot for cinephiles.

Earlier this month, Cineplex reported that bad winter weather and several Hollywood flops hurt its results in the first quarter. Quarterly profits dropped 42.5 per cent to $5.1 million from $8.8 million a year earlier.

However, revenues increased 12.9 per cent to $280 million, mainly due to the acquisition of 24 Empire theatres and digital signage company EK3 Technologies last year.

The Canadian Press


Read more Business News

24153


Recent Trending




Today's Market
S&P TSX14779.35+15.369
S&P CDNX678.18-0.79
DJIA17672.60-141.38
Nasdaq4757.879+7.481
S&P 5002051.82-11.33
CDN Dollar0.8034-0.0006
Gold1298.70+6.10
Oil46.35-2.34
Lumber311.50+6.50
Natural Gas2.927-0.059

 
Okanagan Companies
Pacific Safety0.115-0.005
Knighthawk0.010.00
QHR Technologies Inc1.38+0.06
Cantex0.035+0.005
Anavex Life Sciences0.1810.00
Metalex Ventures0.040.00
Russel Metals24.48+0.32
Copper Mountain Mining1.10-0.02
Colorado Resources0.155+0.005
ReliaBrand Inc0.006+0.001
Sunrise Resources Ltd0.055+0.03
Mission Ready Services0.22+0.02

 



23015

FEATURED Property
2164601102-511 Yates Road
2 bedrooms 2 baths
$322,500
more details
image2image2image2
Click here to feature your property
Please wait... loading


How to price: workbook approach

In 2008 Self Counsel Press published my book - Pricing Strategies for Small Business. The book is now available in Europe, India, Russia and the United States. The purpose of the book was to make avai...


Ailing Parents: Tax Issues

If your parent has become ill, there can be several tax issues that come into play depending on the nature of their illness, their age and the role that family members are playing. For example, if you...


What do I pay ICBC for anyway?

If you have had ongoing dealings with ICBC as a result of a car accident than you have likely had the pleasure of dealing with at least two sides of ICBC. Initially the relationship starts off pleasan...

_








Member of BC Press Council


23646