Saturday, February 28th3.7°C
25355
25158

Anglophone Canadians spend 1/3 of time online watching video: study

TORONTO - Anglophone Canadians are now spending almost a third of their time online watching video, according to a report by the Media Technology Monitor.

In a survey with 4,009 English-speaking Canadians conducted between Oct. 7 and Dec. 1 of last year about 75 per cent of the respondents said they watched some online video monthly.

Two-thirds of them said they regularly watched videos on YouTube, 42 per cent streamed TV content, 34 per cent sat down for full movies, 29 per cent used Netflix, and 26 per cent said they watched news and sports videos.

While mobile streaming is growing, most were still using a computer to watch online video.

About 83 per cent of those polled said they use a laptop or desktop computer to access online video, while about one in three sometimes use a smartphone and one in four stream with a tablet or Internet-connected TV.

MTM noted that in particular, watching TV shows on non-computer devices grew significantly between 2012 and 2013.

Among the respondents who said they regularly watched TV content online, 29 per cent said they used a tablet to stream, which was up 81 per cent from 2012. About 29 per cent said they used a phone to watch TV content, up 61 per cent in a year. And more than one in three said they used an Internet-connected TV to stream shows, up 54 per cent from 2012.

But the growing popularity of streaming video still hasn't caused TV customers to cancel traditional service in droves, MTM reports.

About 85 per cent of those polled said they still pay for a TV subscription, which was down just one percentage point from 2012 and three from 2011.

About 16 per cent of the TV subscribers did say they were either "very likely" or "somewhat likely" to eventually quit paying for TV, while 52 per cent said they were "not at all likely" to do so.

The consumers most likely to consider becoming a cord cutter — the industry nickname for people who cancel their TV subscription — include those who use a TV to display Internet content, own an Apple TV set-top box, or subscribe to Netflix.

They were most likely to cite the cost of their TV bill as a motivation to cut the cord (47 per cent), rather than a disinterest in watching TV (seven per cent).

The results of the telephone survey, conducted for MTM by Forum Research, are considered accurate within 1.5 percentage points 19 times out of 20.

The Canadian Press


Read more Business News

24502


Recent Trending




Today's Market
S&P TSX15234.34-6.82
S&P CDNX706.73+5.80
DJIA18132.70-81.72
Nasdaq4963.528-24.362
S&P 5002104.50-6.24
CDN Dollar0.7996+0.0004
Gold1203.00+6.10
Oil52.14+1.53
Lumber297.20+1.20
Natural Gas2.895-0.007

 
Okanagan Companies
Pacific Safety0.12+0.005
Knighthawk0.010.00
QHR Technologies Inc1.55-0.03
Cantex0.035-0.005
Anavex Life Sciences0.190.00
Metalex Ventures0.035-0.005
Russel Metals25.38+0.08
Copper Mountain Mining1.30+0.04
Colorado Resources0.15+0.015
ReliaBrand Inc0.008-0.0007
Sunrise Resources Ltd0.05+0.015
Mission Ready Services0.235+0.025

 



23015

FEATURED Property
2215536Okanagan Lakefront Cabin - Westside
$42,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Creating your retirement vision

A vision means different things to different people. To the head of a large corporation, it’s the ability to chart a course that will deliver success (think Steve Jobs and Apple), to a shaman, i...


Are you asking the right questions?

Have you ever had this happen to you? You are in the middle of your second or third good discussion with a prospect and everything seems to be going great. The prospect seems engaged and happy to work...


It's OK to say 'I'm sorry'

Photo: ContributedStand-up comedians and sitcoms have been making fun of Canadians for being polite as long as I can remember. Being known for our niceness is certainly not a bad thing and I wish more...

_








Member of BC Press Council


24843