Sunday, November 23rd2.4°C
22246
23372

Anglophone Canadians spend 1/3 of time online watching video: study

TORONTO - Anglophone Canadians are now spending almost a third of their time online watching video, according to a report by the Media Technology Monitor.

In a survey with 4,009 English-speaking Canadians conducted between Oct. 7 and Dec. 1 of last year about 75 per cent of the respondents said they watched some online video monthly.

Two-thirds of them said they regularly watched videos on YouTube, 42 per cent streamed TV content, 34 per cent sat down for full movies, 29 per cent used Netflix, and 26 per cent said they watched news and sports videos.

While mobile streaming is growing, most were still using a computer to watch online video.

About 83 per cent of those polled said they use a laptop or desktop computer to access online video, while about one in three sometimes use a smartphone and one in four stream with a tablet or Internet-connected TV.

MTM noted that in particular, watching TV shows on non-computer devices grew significantly between 2012 and 2013.

Among the respondents who said they regularly watched TV content online, 29 per cent said they used a tablet to stream, which was up 81 per cent from 2012. About 29 per cent said they used a phone to watch TV content, up 61 per cent in a year. And more than one in three said they used an Internet-connected TV to stream shows, up 54 per cent from 2012.

But the growing popularity of streaming video still hasn't caused TV customers to cancel traditional service in droves, MTM reports.

About 85 per cent of those polled said they still pay for a TV subscription, which was down just one percentage point from 2012 and three from 2011.

About 16 per cent of the TV subscribers did say they were either "very likely" or "somewhat likely" to eventually quit paying for TV, while 52 per cent said they were "not at all likely" to do so.

The consumers most likely to consider becoming a cord cutter — the industry nickname for people who cancel their TV subscription — include those who use a TV to display Internet content, own an Apple TV set-top box, or subscribe to Netflix.

They were most likely to cite the cost of their TV bill as a motivation to cut the cord (47 per cent), rather than a disinterest in watching TV (seven per cent).

The results of the telephone survey, conducted for MTM by Forum Research, are considered accurate within 1.5 percentage points 19 times out of 20.

The Canadian Press


Read more Business News

24053


Recent Trending




Today's Market
S&P TSX15111.13+35.95
S&P CDNX789.135.56
DJIA17810.0691.06
Nasdaq4712.97+11.102
S&P 5002063.50+10.75
CDN Dollar0.8901-0.0002
Gold1201.50+10.60
Oil76.72+0.87
Lumber331.50+4.50
Natural Gas4.236-0.253

 
Okanagan Companies
Pacific Safety0.155-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.30+0.03
Cantex0.04+0.005
Anavex Life Sciences0.178+0.008
Metalex Ventures0.03+0.005
Russel Metals31.62+0.82
Copper Mountain Mining2.24+0.06
Colorado Resources0.125-0.015
ReliaBrand Inc0.013-0.002
Sunrise Resources Ltd0.050.00
Mission Ready Services0.35+0.015

 
24130




FEATURED Property
2137293103-2205 Louie Drive
3 bedrooms 3 baths
$399,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


What I learned in China: Part 2

As per my previous article on my visit to China, we have much to learn about and from their people. It is potentially the largest market on earth with 1.3 billion people in one country but much will d...


Retirement: Health Issues

Our health is really our greatest asset and maintaining our health is of tremendous importance. You want to do what you can to ensure that health issues will not jeopardize the enjoyment of your retir...


Be quiet already!

No, you’re not crazy. There really are voices in your head. Voices that keep you from doing what you need to do during your customer care calls. It can be the voice of your teachers, your parent...

_



24158

24156


Member of BC Press Council


24069