Tuesday, October 21st9.1°C
23836
23786

Consumer products company P&G selling Iams, other pet food brands to Mars for $2.9 billion

MCLEAN, Va. - Procter & Gamble is crying uncle on the edible business so it can focus on its core brands like Tide detergent and Pampers diapers.

The world's biggest consumer products maker is selling 80 per cent of its pet food business to Mars for $2.9 billion as it tries to shed less profitable brands and focus on improving its bottom line. Pet food has been a weak spot in the company's vast portfolio.

Brands included in the deal include Iams, Eukanuba and Natura in North America, Latin America and certain other countries. The only business not included is in European Union countries. P&G is developing alternate plans to sell its pet care business in those markets.

"This is one of those businesses for a long time they've been signalling they want to sell," said Bernstein analyst Ali Dibadj. "It has been underperforming, and they didn't have the willingness to invest in it, given it was effectively a non-core business."

If P&G sells the 20 per cent remaining stake of the business in the future, that will mean the end of its decades in consumable categories. Under CEO A.G. Lafley's first bout as CEO, from 2000 to 2009, the company sold off most of its food business, including Jif peanut butter, Folgers and Crisco.

More recently, after Robert Niblock came aboard as CEO, the company sold off its Pringles brand to Kellogg Co. for $2.7 billion in 2012.

Since Lafley returned as CEO last year, he has said the company will focus on its most profitable core categories.

"In our view, this large divestiture is representative of P&G's appropriately renewed focus on its core and desire to improve execution and productivity," said Bernstein's Dibadj.

Mars Inc., which is better known for its candy brands, already owns pet care brands such as Pedigree, Whiskas, Banfield and Royal Canin.

The privately held company based in McLean, Va., said that the brands it is getting from P&G will complement the existing brands in its growing pet care business.

Cincinnati-based P&G said that its fiscal 2014 core earnings per share growth rate guidance will not be changed. It anticipates that the deal with Mars won't have a material impact on its fiscal 2015 results.

The transaction is set to close during the second half of the year.

Shares of P&G rose 34 cents to $81.69 in midday trading. Its shares had been little changed so far this year.

__

AP Business Writer Michelle Chapman contributed to this report.

The Canadian Press


Read more Business News

23617


Recent Trending




Today's Market
S&P TSX14337.77+110.09
S&P CDNX811.351.22
DJIA16399.6719.26
Nasdaq4316.075+57.637
S&P 5001904.01+17.25
CDN Dollar0.8882+0.0024
Gold1249.00+4.30
Oil81.45+0.07
Lumber330.40-0.50
Natural Gas3.678+0.008

 
Okanagan Companies
Pacific Safety0.10-0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.12+0.01
Cantex0.055-0.025
Anavex Life Sciences0.191+0.001
Metalex Ventures0.050.00
Russel Metals32.28-0.07
Copper Mountain Mining1.99+0.05
Colorado Resources0.15+0.005
ReliaBrand Inc0.0111-0.0019
Sunrise Resources Ltd0.060.00
Mission Ready Services0.450.00

 



22364

FEATURED Property
2071395#108-1075 Bernard Ave
2 bedrooms 2 baths
$169,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Keep it rubber side down

This time of year, I always worry about which friends of mine will get caught going off the road in adverse weather conditions. With a little preparation most accidents can be avoided. Having won the...


Big bank predicts rate hike

Photo: Thinkstock.comThe end of record-low rates is nigh, according to one major bank, which has taken a stance and predicted when the Bank of Canada will raise its long-standing overnight rate. &ldq...


Experts share strategies in Kelowna

The third week in October is “Small Business Week”, a week dedicated to supporting local, small businesses. The week was designed to bring awareness to Canadians about the role small busin...

_








Member of BC Press Council


23121