The Vibrant Vine Winery's much anticipated follow up wine to their award winning OOPS has hit store shelves in the Okanagan.
Since OOPS won the Platinum Award for the Best White Wine in the World at the 2013 World Wine Competition, Geneva, Switzerland, the owners of Vibrant Vine have been busily preparing to release the sequel.
In an elaborate multi-day event, the winery, with help from local private liquors built excitement leading up to the first cases being offered for sale at noon Saturday.
Winery co-owner, Wyn Lewis says it was all about having fun.
"In the end we chose 27 private liquor stores and we had fantastic fun with these people. Their staff participated in this like you wouldn't believe..."
"Everyone decided that they would hold the wine back until noon on Saturday and then we came up with all these crazy ideas," he explained.
"First thing we did was we hid all the wine! We had 100 cases of the wine and we chose a storage centre in Kelowna. This is a place where there are maybe 100,000 cases of wine stored... and they all look the same!"
The next night Lewis and his team pretended that they couldn't find the wine. From there the shenanigans continued as they pretended to deliver the cases of wine around the Valley on their tiny truck, and then hid the wine in each store under black cloths."
Meanwhile, people followed along with the adventures on the Vibrant Vine Facebook page.
"We created a whole aura of the mystery of what was under these black cloths."
Finally, after all the creative buildup the wine was released on Saturday at noon.
Lewis says they just released a small batch of the white wine blend and bottles have been flying off the shelf.
If you are looking to snag a bottle you can click here to see which 27 private liquor stores are selling WOOPS, but Lewis recommends calling first to make sure they still have bottles left.
If you miss your chance, the winery will have more of the wine available when they open their newly expanded tasting room again in early May.