Wednesday, July 23rd16°C
22714
22455

Half of Canadian Internet users now shop online once a month: poll

TORONTO - Almost half of Canada's Internet users are now shopping online at least once a month, suggests a new report.

About 87 per cent of the Canadian respondents in an online poll conducted for PricewaterhouseCoopers said they shop online at least once a year, while 49 per cent said they do so on a monthly basis.

Of the minority who are still not interested in doing any kind of shopping online, just over half said it's because they're concerned about the security of their personal data.

Citing that reason for avoiding web shopping was up 10 percentage points compared to a similar survey conducted for the firm a year earlier.

In January, MasterCard's SpendingPulse reported that Canadian e-commerce spending in December represented 7.8 per cent of total retail sales, a new high. For 2013, e-commerce sales in Canada were up by 2.3 per cent.

The PricewaterhouseCoopers poll also found that respondents were using their mobile devices more often to shop.

About one in four online shoppers said they used a tablet to buy something from a web store in 2013 (up about 20 per cent from a year earlier) and almost one in three used a smartphone (up about 25 per cent).

Of those who said they don't shop on their smartphone, 38 per cent said it was because of security concerns while 36 per cent said their device's screen was too small to enjoy online shopping.

When asked how retailers could improve the in-store shopping experience, 47 per cent of the respondents said they wanted easy access to inventory data for the store's website or other locations.

About 28 per cent wanted sales associates to have the technology to process transactions anywhere in the store and 27 per cent wanted access to free WiFi with an easy log-in process.

The online poll with 1,002 Canadians was conducted in July and August.

The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population like traditional telephone polls.

The Canadian Press


Read more Business News

22704


Recent Trending




Today's Market
S&P TSX15394.38+79.25
S&P CDNX1012.231.35
DJIA17086.63-26.91
Nasdaq4473.697+17.681
S&P 5001987.01+3.48
CDN Dollar0.9313-0.0011
Gold1313.40+4.2001
Oil104.30-0.29
Lumber332.40-0.90
Natural Gas3.759-0.003

 
Okanagan Companies
Pacific Safety0.200.00
Knighthawk0.01-0.005
QHR Technologies Inc1.15-0.04
Cantex0.08+0.02
Anavex Life Sciences0.325-0.005
Metalex Ventures0.07+0.005
Russel Metals35.65+0.05
Copper Mountain Mining2.76-0.07
Colorado Resources0.2150.00
ReliaBrand Inc0.10+0.019
Sunrise Resources Ltd0.025-0.005
Mission Ready Services0.19+0.01

 



22439

FEATURED Property
2002634730 Stuart Road
4 bedrooms 2 baths
$372,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Labour shortage in BC

The mainstream media are finally waking up to something unusual in British Columbia – a labour shortage. If the experience of Alberta is a guide to our own future, the highly skilled labour will...


Learn to delegate effectively

Photo: ContributedI have the pleasure of witnessing people delegate tasks quite often. Sometimes with tremendous success and sometimes with disastrous consequences. I have chaired a lot of committees...


Euro debt woes re-emerge

Big Picture Euro debt woes re-emerge Europe’s debt woes jumped back into the headlines this week trumping other economic, geopolitical and corporate developments. Word that one of Portugal&rsquo...

_








Member of BC Press Council


22685