Monday, April 21st9.2°C
21633
20740

Half of Canadian Internet users now shop online once a month: poll

TORONTO - Almost half of Canada's Internet users are now shopping online at least once a month, suggests a new report.

About 87 per cent of the Canadian respondents in an online poll conducted for PricewaterhouseCoopers said they shop online at least once a year, while 49 per cent said they do so on a monthly basis.

Of the minority who are still not interested in doing any kind of shopping online, just over half said it's because they're concerned about the security of their personal data.

Citing that reason for avoiding web shopping was up 10 percentage points compared to a similar survey conducted for the firm a year earlier.

In January, MasterCard's SpendingPulse reported that Canadian e-commerce spending in December represented 7.8 per cent of total retail sales, a new high. For 2013, e-commerce sales in Canada were up by 2.3 per cent.

The PricewaterhouseCoopers poll also found that respondents were using their mobile devices more often to shop.

About one in four online shoppers said they used a tablet to buy something from a web store in 2013 (up about 20 per cent from a year earlier) and almost one in three used a smartphone (up about 25 per cent).

Of those who said they don't shop on their smartphone, 38 per cent said it was because of security concerns while 36 per cent said their device's screen was too small to enjoy online shopping.

When asked how retailers could improve the in-store shopping experience, 47 per cent of the respondents said they wanted easy access to inventory data for the store's website or other locations.

About 28 per cent wanted sales associates to have the technology to process transactions anywhere in the store and 27 per cent wanted access to free WiFi with an easy log-in process.

The online poll with 1,002 Canadians was conducted in July and August.

The polling industry's professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population like traditional telephone polls.

The Canadian Press


Read more Business News

20880


Recent Trending




Today's Market
S&P TSX14500.39+53.87
S&P CDNX998.770.80
DJIA16408.54-16.31
Nasdaq4095.516+9.291
S&P 5001864.85+2.54
CDN Dollar0.9078+0.0007
Gold1284.20-9.2001
Oil104.17-0.13
Lumber329.70-2.70
Natural Gas4.783+0.042

 
Okanagan Companies
Pacific Safety0.115+0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.29+0.07
Cantex0.055+0.01
Anavex Life Sciences0.3750.00
Metalex Ventures0.08+0.005
Russel Metals30.66+0.11
Copper Mountain Mining2.35-0.07
Colorado Resources0.255-0.01
ReliaBrand Inc0.12-0.01
Sunrise Resources Ltd0.025-0.005
Mission Ready Services0.25+0.02

 



20260

FEATURED Property
1877402515 Hollydell Rd
5 bedrooms 3 baths
$329,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Learning to flirt with the edge

With all of the adventure activities I have done and still do, I wonder sometimes if the edge still exists. The systematic approach to learning a new adventure or extreme activity combined with the r...


Time spent prospecting

How much time should you put into prospecting? The question is a bit of a puzzle. Ideally, there would be a reference book that lists, by industry, how much time you should invest in prospecting acti...


Valuation fears grip markets

The Big Picture Valuation fears grip markets Growing concerns about the level of stock market valuations sparked a risk-off trade in global markets this week. Investors are worried that many companies...

_



21368

21604


Member of BC Press Council


21188