Saturday, May 23rd21.2°C
26383
25546

Spreading the Messenger: BlackBerry to expand reach of BBM to Windows, Nokia X

BARCELONA, Spain - BlackBerry Ltd (TSX:BB) says it will make its BBM text messaging system available to two more types of smartphones, those running the Windows operating system and the Nokia X platform.

The company said Monday at a trade conference that BBM will be a free download from the Windows Phone Store this summer and the version for Nokia X will be available when the platform launches.

BBM has been considered one of the reasons for BlackBerry's success in wooing customers to earlier versions of its smartphones.

Meanwhile, the Globe and Mail reports that BlackBerry intends to bring back a popular set of command keys it had abandoned with the launch of a new family of smartphones this past year.

The newspaper quotes sources familiar with the company as saying chief executive John Chen will announce Tuesday at the mobile industry conference in Barcelona that the company will restore its trademark "belt" of five function keys that sat between the screen and keyboard.

This includes a trackpad and other keys that allowed users to easily navigate between different applications. The belt will appear later this year on phones powered by the BlackBerry 10 operating system.

The Waterloo, Ont.-based company was a pioneer in the smartphone industry but has been replaced as market leader by devices using the Android operating system and the iPhone.

The company has already made BlackBerry Messenger available to Apple iPhones and Android devices — although only after some delays.

BlackBerry has been expanding the reach of BBM as a way to maintain loyal client organizations that can choose from a range of devices.

The company has also introduced new features for BBM that could make the service a potential revenue stream through mobile advertising.

Two weeks ago, BlackBerry confirmed the departure of Andrew Bocking, who headed BlackBerry Messenger and said responsibility for the BBM team had been assigned to John Sims, president of Global Enterprise Solutions

"BBM continues to grow in popularity as millions of people use our mobile platform for chatting and connecting with friends or colleagues, and we are very excited that we will soon welcome Windows Phone and Nokia X users to the BBM community," Sims said Monday in a statement the Barcelona trade show.

On the Toronto Stock Exchange, shares in Blackberry closed up 70 cents, or 6.88 per cent, at $10.87 on Monday after having gone as high as $11.18 earlier in the day.

The Canadian Press


Read more Business News

26388


Recent Trending




Today's Market
S&P TSX15200.76-2.85
S&P CDNX703.48+2.97
DJIA18232.02-53.72
Nasdaq5089.36-1.43
S&P 5002126.06-4.76
CDN Dollar0.8142-0.0053
Gold1205.70+1.30
Oil57.45-1.98
Lumber273.30+3.70
Natural Gas2.885-0.064

 
Okanagan Companies
Pacific Safety0.13-0.01
Knighthawk0.010.00
QHR Technologies Inc1.48+0.03
Cantex0.03-0.01
Anavex Life Sciences0.425+0.053
Metalex Ventures0.09+0.01
Russel Metals25.79-0.03
Copper Mountain Mining1.38-0.03
Colorado Resources0.105+0.005
ReliaBrand Inc0.0048-0.0049
Sunrise Resources Ltd0.04+0.01
Mission Ready Services0.175-0.010
Decisive Dividend Corporation2.20+0.60

 



25185

FEATURED Property
2259931525 Still Pond Lane
4 bedrooms 4 baths
$609,900
more details
image2image2image2
Click here to feature your property
Please wait... loading


Do or do not

Photo: Thinkstock.com“The optimist sees the rose and not its thorns; the pessimist stares at the thorns, oblivious of the rose.” - Kahlil Gibran Good planning is all about managing chan...


Penetrate the smokescreen

Photo: ContributedHas this ever happened to you? You’re in the middle of your second or third “good discussion” with a prospect. Everything’s going great. The prospect seems en...


Squaring the circle

Photo: Thinkstock.comI have been reading about market segmentation and choice. Howard Moskowitz’s research into tomato sauce as retold by Malcom Gladwell on the TED talks (http://www.ted.com/tal...

_



25482

25482


Member of BC Press Council


26106