Friday, August 28th16.2°C
27468
26033

Spreading the Messenger: BlackBerry to expand reach of BBM to Windows, Nokia X

BARCELONA, Spain - BlackBerry Ltd (TSX:BB) says it will make its BBM text messaging system available to two more types of smartphones, those running the Windows operating system and the Nokia X platform.

The company said Monday at a trade conference that BBM will be a free download from the Windows Phone Store this summer and the version for Nokia X will be available when the platform launches.

BBM has been considered one of the reasons for BlackBerry's success in wooing customers to earlier versions of its smartphones.

Meanwhile, the Globe and Mail reports that BlackBerry intends to bring back a popular set of command keys it had abandoned with the launch of a new family of smartphones this past year.

The newspaper quotes sources familiar with the company as saying chief executive John Chen will announce Tuesday at the mobile industry conference in Barcelona that the company will restore its trademark "belt" of five function keys that sat between the screen and keyboard.

This includes a trackpad and other keys that allowed users to easily navigate between different applications. The belt will appear later this year on phones powered by the BlackBerry 10 operating system.

The Waterloo, Ont.-based company was a pioneer in the smartphone industry but has been replaced as market leader by devices using the Android operating system and the iPhone.

The company has already made BlackBerry Messenger available to Apple iPhones and Android devices — although only after some delays.

BlackBerry has been expanding the reach of BBM as a way to maintain loyal client organizations that can choose from a range of devices.

The company has also introduced new features for BBM that could make the service a potential revenue stream through mobile advertising.

Two weeks ago, BlackBerry confirmed the departure of Andrew Bocking, who headed BlackBerry Messenger and said responsibility for the BBM team had been assigned to John Sims, president of Global Enterprise Solutions

"BBM continues to grow in popularity as millions of people use our mobile platform for chatting and connecting with friends or colleagues, and we are very excited that we will soon welcome Windows Phone and Nokia X users to the BBM community," Sims said Monday in a statement the Barcelona trade show.

On the Toronto Stock Exchange, shares in Blackberry closed up 70 cents, or 6.88 per cent, at $10.87 on Monday after having gone as high as $11.18 earlier in the day.

The Canadian Press


Read more Business News

27194


Recent Trending




Today's Market
S&P TSX13848.88+82.21
S&P CDNX551.81+6.24
DJIA16595.17-59.60
Nasdaq4804.21-8.49
S&P 5001984.17-3.49
CDN Dollar0.7555-0.0018
Gold1119.50-5.10
Oil42.99+0.43
Lumber239.80-7.10
Natural Gas2.697+0.033

 
Okanagan Companies
Pacific Safety0.165+0.005
Knighthawk0.010.00
QHR Technologies Inc1.24+0.05
Cantex0.04-0.01
Anavex Life Sciences1.335-0.055
Metalex Ventures0.055+0.000
Russel Metals21.41+0.43
Copper Mountain Mining0.65+0.00
Colorado Resources0.075-0.005
ReliaBrand Inc0.004-0.000
Sunrise Resources Ltd0.025+0.005
Mission Ready Services0.07+0.01
Decisive Dividend Corp2.43-0.18

 





FEATURED Property
2403686Best Deal on a Townhouse in Kelowna
$249,500
more details
image2image2image2
Click here to feature your property
Please wait... loading


Agree to ask questions

Photo: Thinkstock.comThe STORY: I think, said Janet to herself, that I just figured out a solution to my problem of letting the prospect run the meeting.With that thought in mind, she got out of her c...


Your business is not a bank

Photo: Thinkstock.comYour plumbing business is not a bank. But when you are giving terms to customers that exceed what you get from your suppliers, you become one. And every time that someone does not...


Begin with the end in mind

Photo: ContributedWe humans love our dates: birthdays, anniversaries, 9/11, the Ides of March - our lives are intimately woven within the tapestry of the calendar. So it should come as no surprise whe...

_



26586




Member of BC Press Council