Saturday, May 30th11.1°C
26329
26337

Nielsen study: TV time-shifting is up nearly 2 hours monthly for digital-loving consumers

LOS ANGELES, Calif. - TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday.

In the past year, time-shifting of television content grew by almost two hours, averaging 13 hours per month, the study found. Viewers averaged nearly 134 hours of live TV viewing a month in 2013, down nearly three hours from 2012.

Television still remains central to media consumption, the study found, despite the increase in time-shifted viewing and streaming video through a computer or smartphone.

On average, American consumers own four digital devices, the report found. The majority of U.S. households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and gaming consoles.

The average consumer spends about 60 hours a week viewing content across various platforms, Nielsen found. Multitasking is common; 84 per cent of smartphone and tablet owners say they use their devices as second screens while watching TV.

"It's an incredibly exciting evolution in the ways people are using devices to get media," said Megan Clarken, Nielsen executive vice-president.

While sports events generated the most Twitter postings last year, more than 400 million, TV series also had impressive numbers. The top three: "Breaking Bad" with 6 million tweets, "The Walking Dead" with 4.9 million and "American Horror Story: Coven" with 2.9 million.

An offbeat survey finding: 40 per cent of adults between the ages of 18 and 24 use social media in the bathroom.

The Canadian Press


Read more Business News

26404


Recent Trending




Today's Market
S&P TSX15014.09-92.89
S&P CDNX692.45+0.29
DJIA18010.68-115.44
Nasdaq5070.03-27.95
S&P 5002107.39-13.40
CDN Dollar0.8029-0.0017
Gold1204.30+1.50
Oil60.86+2.49
Lumber273.40+0.90
Natural Gas2.83+0.01

 
Okanagan Companies
Pacific Safety0.14+0.01
Knighthawk0.010.00
QHR Technologies Inc1.46-0.02
Cantex0.03+0.00
Anavex Life Sciences0.40+0.00
Metalex Ventures0.07-0.01
Russel Metals25.07-0.13
Copper Mountain Mining1.27-0.03
Colorado Resources0.10+0.00
ReliaBrand Inc0.022+0.009
Sunrise Resources Ltd0.04+0.01
Mission Ready Services0.16+0.01
Decisive Dividend Corporation2.28+0.18

 



26416

FEATURED Property
21352845430 Old Vernon Road
10076854 bedrooms
$1,395,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Yard sale pricing

Photo: Thinkstock.comI have deliberately abridged this household tips article to illustrate pricing strategies. "Tips For Pricing Yard Sale Items” was written by Lynnette Walczak, and publi...


What's a robo-advisor?

Photo: ContributedIt can only be attributable to human error. -Hal, 2001: A Space Odyssey For most of us who are within thinking distance of retirement, the term “robo” conjures up image...


Cash stressed seniors

Photo: Thinkstock.comFor many Canadian homeowners, their house represents the biggest portion of their net worth. Now, increasing numbers of seniors are starting to recognize the hidden value of their...

_



26363

26363


Member of BC Press Council


25690