Thursday, April 24th6.6°C
21633
20654

Nielsen study: TV time-shifting is up nearly 2 hours monthly for digital-loving consumers

LOS ANGELES, Calif. - TV viewers increasingly are watching programs on their own schedule, according to a Nielsen company media study released Monday.

In the past year, time-shifting of television content grew by almost two hours, averaging 13 hours per month, the study found. Viewers averaged nearly 134 hours of live TV viewing a month in 2013, down nearly three hours from 2012.

Television still remains central to media consumption, the study found, despite the increase in time-shifted viewing and streaming video through a computer or smartphone.

On average, American consumers own four digital devices, the report found. The majority of U.S. households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and gaming consoles.

The average consumer spends about 60 hours a week viewing content across various platforms, Nielsen found. Multitasking is common; 84 per cent of smartphone and tablet owners say they use their devices as second screens while watching TV.

"It's an incredibly exciting evolution in the ways people are using devices to get media," said Megan Clarken, Nielsen executive vice-president.

While sports events generated the most Twitter postings last year, more than 400 million, TV series also had impressive numbers. The top three: "Breaking Bad" with 6 million tweets, "The Walking Dead" with 4.9 million and "American Horror Story: Coven" with 2.9 million.

An offbeat survey finding: 40 per cent of adults between the ages of 18 and 24 use social media in the bathroom.

The Canadian Press


Read more Business News

21720


Recent Trending




Today's Market
S&P TSX14554.25+20.86
S&P CDNX1014.453.47
DJIA16501.650.00
Nasdaq4148.338+21.372
S&P 5001878.61+3.22
CDN Dollar0.9065-0.0009
Gold1291.30+7.1001
Oil102.15-2.22
Lumber334.30+2.40
Natural Gas4.708+0.003

 
Okanagan Companies
Pacific Safety0.11-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.35+0.13
Cantex0.05+0.005
Anavex Life Sciences0.36-0.02
Metalex Ventures0.075-0.005
Russel Metals31.48+0.18
Copper Mountain Mining2.49+0.16
Colorado Resources0.265-0.005
ReliaBrand Inc0.11+0.03
Sunrise Resources Ltd0.03+0.005
Mission Ready Services0.250.00

 



21100

FEATURED Property
1927763#113 321 Whitman Road
3 bedrooms 3 baths
$324,800
more details
image2image2image2
Click here to feature your property
Please wait... loading


On living and dying

Our ability to live beyond our years has nothing to do with medical science; we will all live longer than our physical bodies, each of us will leave behind a personal legacy made up of our deeds, our ...


Learning to flirt with the edge

With all of the adventure activities I have done and still do, I wonder sometimes if the edge still exists. The systematic approach to learning a new adventure or extreme activity combined with the r...


Time spent prospecting

How much time should you put into prospecting? The question is a bit of a puzzle. Ideally, there would be a reference book that lists, by industry, how much time you should invest in prospecting acti...

_








Member of BC Press Council


21726