Thursday, October 23rd7.7°C
23840
22501

Gov't to Nissan: No, Frontier pickup really can't do that, and you shouldn't suggest it can

WASHINGTON - Nissan went too far with a TV commercial that depicts its Frontier pickup truck powering up a sandy hill to save a struggling dune buggy, according to the Federal Trade Commission.

In an announcement Thursday, the commission said Nissan has agreed to settle deceptive advertising charges over the 30-second ad. In it, a little black dune buggy can be seen stuck in sand on a steep hill. Suddenly, a red Frontier speeds to the rescue of the dune buggy and pushes it up and over the hill, to the cheers of amazed onlookers.

The "Hill Climb" ad was shot in a realistic-looking YouTube style.

And no, the Frontier pickup can't really do that. In fact, the FTC complaint says both the truck and the buggy were dragged to the top of the hill by cables.

In a statement, Nissan said it takes its commitment to truthful advertising seriously. "The company has been and remains committed to complying with the law," said spokesman Travis Parman.

Also named in the complaint is advertising agency TBWA Worldwide Inc. The FTC says both Nissan and TBWA are barred from making deceptive demonstrations in future ads.

"Special effects in ads can be entertaining, but advertisers can't use them to misrepresent what a product can do," said Jessica Rich, head of the FTC's consumer protection bureau. "This ad made the Nissan Frontier appear capable of doing something it can't do."

The proposed settlement does not prohibit the use of special effects, the commission said, as long as they don't misrepresent the qualities or features of the pickup truck.

The ad aired in late 2011. A more recent Nissan ad, for the automaker's new Rogue SUV, has been the subject of a somewhat intense social media campaign.

The ad shows a woman driving a Rogue, swerving and speeding up a ramp, launching the car into the air and then managing to land on the top of a train to avoid traffic and arrive at her destination early. It's been airing frequently during NFL and college-football games, prompting complaints on Twitter and on the automaker's Facebook page.

The Rogue ad contains a disclaimer, "Fantasy, do not attempt. Cars can't jump on trains."

The FTC would not say if it had received any complaints about Nissan's Rogue commercial.

The Canadian Press


Read more Business News

23658


Recent Trending




Today's Market
S&P TSX14479.95+167.88
S&P CDNX810.962.96
DJIA16718.12256.80
Nasdaq4457.495+74.648
S&P 5001954.32+27.21
CDN Dollar0.8908+0.0013
Gold1228.40-17.10
Oil81.50+1.37
Lumber329.70+1.00
Natural Gas3.649-0.01

 
Okanagan Companies
Pacific Safety0.125+0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.17+0.02
Cantex0.055-0.025
Anavex Life Sciences0.1980.00
Metalex Ventures0.045-0.005
Russel Metals33.12+0.59
Copper Mountain Mining2.100.00
Colorado Resources0.14-0.005
ReliaBrand Inc0.013+0.001
Sunrise Resources Ltd0.05-0.01
Mission Ready Services0.40-0.005

 





FEATURED Property
795961# 404 7470 porqupine road, bigwhite, bc
2 bedrooms 2 baths
$165,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Weakening global growth worries

The Big Picture Growth worries persist Worries about weakening global growth and its potential impact on the US economic recovery roiled markets around the globe this week. Europe continues to be the ...


Keep it rubber side down

This time of year, I always worry about which friends of mine will get caught going off the road in adverse weather conditions. With a little preparation most accidents can be avoided. Having won the...


Big bank predicts rate hike

Photo: Thinkstock.comThe end of record-low rates is nigh, according to one major bank, which has taken a stance and predicted when the Bank of Canada will raise its long-standing overnight rate. &ldq...

_








Member of BC Press Council


23091