Wednesday, November 26th1.9°C
22246

Yahoo Canada focuses on personalized content, not search, as it unveils redesign

TORONTO - Yahoo Canada has redesigned its home page and it's telling that the company's country manager doesn't mention search first when listing features and how people typically use the site.

"We have a wide range of demographics," says Claude Galipeau during an interview, in answering a question about the users who choose Yahoo over the search leader Google.

"It's generally people who want to be informed, who want to have fast breaking news, who want to check their stocks, who want to check the weather, who want to watch video, who want to catch up on celebrity news, and who want to search the web, and who want to use mail."

Many web users probably can't remember the last time they strayed from Google to try another search engine.

According to the measurement firm comScore, Google commanded an 89 per cent share of web searches in Canada in November, compared to 6.6 per cent for Microsoft's Bing and just two per cent for Yahoo.

And yet Yahoo is the fifth busiest website in Canada (behind only Google.ca, Google.com, Facebook and YouTube), according to measurement company Alexa.

A large part of its appeal is the breadth of content hosted on the site — in addition to the search box.

"We say we're in the top five as a general website and we're No. 1 in a number of categories — often in sports, we're No. 1 in finance, we're No. 1 in celebrity news," Galipeau says, adding that the new redesign is focused on feeding users the content they want across all the devices they use.

While the look of the new home page isn't dramatically different, the behind-the-scenes code was crafted so the site can learn what kinds of links users frequently click on and highlight that content on future visits.

Users who sign in or connect their social media accounts should get the best experience, although others who don't will still get some personalization through the use of tracking web cookies, adds Galipeau.

"Our objective is really to increase engagement by being extra relevant," he says.

"The content stream is progressively personalized based on your activities, what you choose to read, and any signals you give Yahoo."

Yahoo is now seeing about half of its traffic coming from smartphones and tablets, which Galipeau says prompted a "mobile-first" design philosophy.

"We're trying to make sure we exploit the full characteristics of a tablet as well as a smartphone — and make sure the experience also works on desktop," he says.

"Mobile is really the future and that's why we're designing the entire Yahoo experience to be mobile first, but to work across all devices."

Galipeau says Canada is considered one of Yahoo's "top-tier" markets based on users' enthusiasm for the online world.

"We're considered to be a top-tier country for a number of reasons," says Galipeau.

"One, our usage on the Internet is extremely strong; we're one of the highest, if not the highest, consumers of online video; we're phenomenal users of search; and we've been web surfers for well over a decade, so we're a well-practised, mature, sophisticated Internet user base."

___

Follow @michaeloliveira on Twitter

The Canadian Press


Read more Business News

22899


Recent Trending




Today's Market
S&P TSX15038.41-35.24
S&P CDNX771.06-9.58
DJIA17827.7512.81
Nasdaq4787.317+29.065
S&P 5002072.83+5.80
CDN Dollar0.8881-0.0008
Gold1188.00-8.60
Oil72.82-0.87
Lumber327.90-1.60
Natural Gas4.295+0.144

 
Okanagan Companies
Pacific Safety0.160.00
Knighthawk0.01-0.005
QHR Technologies Inc1.34+0.02
Cantex0.045+0.005
Anavex Life Sciences0.171-0.004
Metalex Ventures0.035+0.005
Russel Metals31.50-0.64
Copper Mountain Mining2.16+0.01
Colorado Resources0.12-0.01
ReliaBrand Inc0.0134-0.0001
Sunrise Resources Ltd0.045-0.005
Mission Ready Services0.34+0.015

 
23744


23872

FEATURED Property
20903462405 Bering Road
8 bedrooms 4 baths
$685,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


The last great Canadian tax shelter

A guide to how flow-through fund limited partnerships can mightily aid your tax planning!The end of the year will raise concerns among many professionals, self-employed persons, business owners and ev...


What I learned in China: Part 2

As per my previous article on my visit to China, we have much to learn about and from their people. It is potentially the largest market on earth with 1.3 billion people in one country but much will d...


Retirement: Health Issues

Our health is really our greatest asset and maintaining our health is of tremendous importance. You want to do what you can to ensure that health issues will not jeopardize the enjoyment of your retir...

_



24231

24156


Member of BC Press Council


22632