Tuesday, September 16th9.3°C
23373
22768

Yahoo Canada focuses on personalized content, not search, as it unveils redesign

TORONTO - Yahoo Canada has redesigned its home page and it's telling that the company's country manager doesn't mention search first when listing features and how people typically use the site.

"We have a wide range of demographics," says Claude Galipeau during an interview, in answering a question about the users who choose Yahoo over the search leader Google.

"It's generally people who want to be informed, who want to have fast breaking news, who want to check their stocks, who want to check the weather, who want to watch video, who want to catch up on celebrity news, and who want to search the web, and who want to use mail."

Many web users probably can't remember the last time they strayed from Google to try another search engine.

According to the measurement firm comScore, Google commanded an 89 per cent share of web searches in Canada in November, compared to 6.6 per cent for Microsoft's Bing and just two per cent for Yahoo.

And yet Yahoo is the fifth busiest website in Canada (behind only Google.ca, Google.com, Facebook and YouTube), according to measurement company Alexa.

A large part of its appeal is the breadth of content hosted on the site — in addition to the search box.

"We say we're in the top five as a general website and we're No. 1 in a number of categories — often in sports, we're No. 1 in finance, we're No. 1 in celebrity news," Galipeau says, adding that the new redesign is focused on feeding users the content they want across all the devices they use.

While the look of the new home page isn't dramatically different, the behind-the-scenes code was crafted so the site can learn what kinds of links users frequently click on and highlight that content on future visits.

Users who sign in or connect their social media accounts should get the best experience, although others who don't will still get some personalization through the use of tracking web cookies, adds Galipeau.

"Our objective is really to increase engagement by being extra relevant," he says.

"The content stream is progressively personalized based on your activities, what you choose to read, and any signals you give Yahoo."

Yahoo is now seeing about half of its traffic coming from smartphones and tablets, which Galipeau says prompted a "mobile-first" design philosophy.

"We're trying to make sure we exploit the full characteristics of a tablet as well as a smartphone — and make sure the experience also works on desktop," he says.

"Mobile is really the future and that's why we're designing the entire Yahoo experience to be mobile first, but to work across all devices."

Galipeau says Canada is considered one of Yahoo's "top-tier" markets based on users' enthusiasm for the online world.

"We're considered to be a top-tier country for a number of reasons," says Galipeau.

"One, our usage on the Internet is extremely strong; we're one of the highest, if not the highest, consumers of online video; we're phenomenal users of search; and we've been web surfers for well over a decade, so we're a well-practised, mature, sophisticated Internet user base."

___

Follow @michaeloliveira on Twitter

The Canadian Press


Read more Business News

23104


Recent Trending




Today's Market
S&P TSX15482.56-49.021
S&P CDNX981.50-6.43
DJIA17031.1443.63
Nasdaq4518.903-48.696
S&P 5001984.13-1.41
CDN Dollar0.9039-0.0007
Gold1237.00+1.90
Oil92.68-0.24
Lumber349.00+1.00
Natural Gas3.977-0.02

 
Okanagan Companies
Pacific Safety0.18-0.02
Knighthawk0.01-0.005
QHR Technologies Inc1.29-0.01
Cantex0.06-0.01
Anavex Life Sciences0.25+0.01
Metalex Ventures0.065-0.005
Russel Metals36.17-0.09
Copper Mountain Mining2.70-0.18
Colorado Resources0.155-0.01
ReliaBrand Inc0.024-0.0078
Sunrise Resources Ltd0.02-0.005
Mission Ready Services0.265-0.01

 



21196

FEATURED Property
18046612155 Bennett Road, Kelowna, BC
10054028 bedrooms
$329,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Power-save your way to a down payment

Part 1 of 2 Photo: Thinkstock.com1. Move in with your parents or in-laws Explain that you're thinking strategically in moving back home. The quickest way to get into the housing market is to ma...


Price Guarantees

Article written by Linda Bustos Though I’d never recommend “lowest prices” as a unique selling proposition, I notice many retailers use a Price Match Guarantee or even a 110% Guara...


Brangelina and Celebrity vs Philanthropy

This week my wife wrote a blog for our charities website, I thought you may enjoy reading it here: I was planning to write about the incredible philanthropic Miss Angelina when, funnily enough, she ...

_








Member of BC Press Council


22814