Tuesday, March 3rd3.8°C
25405
23934

Correction: Holiday Sales story

NEW YORK, N.Y. - In a story Jan. 14 about holiday sales, The Associated Press reported erroneously the full name of a yoga-inspired clothing company. It's Lululemon Athletica, not Lululemon Athleta.

A corrected version of the story is below:

Holiday sales rise on discounts, online shopping

Retail trade group: Holiday sales up 3.8 pct on discounting, online shopping

By ANNE D'INNOCENZIO and JOSH BOAK

AP Business Writers

Holiday shoppers were more than willing to spend during the holiday season, if they saw big discounts or were shopping online.

Sales rose 3.8 per cent from last year for November and December combined, according to the National Retail Federation's analysis of federal figures. That was a healthy gain in a season that kept merchants worried right up until Christmas as people held off on spending.

That caution and increased online shopping made the holiday less festive at the mall. Shoppers stayed away from many traditional destinations like department stores and electronics stores.

The sales increase came in just shy of the trade group's forecast of a 3.9 per cent gain. It was better than the 3.5 per cent increase in 2012 and the 3.3 per cent average for the past 10 years.

"It was a knock-down, drag-out battle between retailers to see who could discount the most to generate the most traffic," said Ken Perkins, president of Retail Metrics LLC, a research firm.

For retailers, those discounts came straight out of their profits. Many have cut their forecasts for the fourth quarter, and profits are expected to be the weakest since second quarter of 2009, when the economy was coming out of the Great Recession.

Perkins estimates that fourth-quarter profits will fall 0.7 per cent from last year, the first decline since a 6.7 per cent drop seen during the second quarter of 2009, according to his tally of 120 retailers.

January is already off to a slow start. Some stores like Express Inc. and Lululemon Athletica have said weak January sales are compounding their holiday-season woes. Express said it plans to continue heavy sales promotions, which it expects to last through the month.

"The consumer is fatigued and taking a break," Perkins said.

Retailers' fiscal year typically ends in late January or early February to include the pre-Christmas and post-Christmas seasons. A lot is at stake. November and December account for 20 per cent of the retail industry's annual sales, on average.

Jack Kleinhenz, economist at the National Retail Federation, agrees that the holiday season was challenging.

"It ended on a solid pace, but it was tempered by consumers' selectivity and preference to discounts," he said.

The National Retail Federation's figures include online sales but exclude sales at automotive dealers, gas stations and restaurants

They're extrapolated from Commerce Department retail sales figures, which were also released Tuesday.

That report showed retail sales rose 0.2 per cent in December compared with November. That followed strong gains in October and November, helped by healthy auto sales.

According to the National Retail Federation's analysis of holiday business, sales rose 3 per cent in November and 4.6 per cent in December from a year earlier.

The results highlight how Americans' shopping habits are changing, posing challenges for retailers in 2014.

Over the past few months, people have been buying cars and appliances, as they take advantage of lower interest rates and replace worn-out models. That has left less room to buy more discretionary items. In a stronger economy, people could do both.

Another issue for traditional retailers: shoppers' continuing shift to online shopping.

David Haskins, 32, of Greenville, N.C. did almost all his buying online this holiday, up from about half last year. He avoided department stores and bought a camera at Best Buy only because it matched an online price that was $200 cheaper.

Most of his shopping was done at Amazon.com, where he joined as a Prime member to get free shipping.

"When you are looking for something you need, you can just lay in bed and pull up a phone app," Haskins said. But he said he doesn't spend willy-nilly.

"I do a lot of research. I know exactly what I want before I make a purchase."

Haskins' shopping habits played out in the December figures.

Excluding spending on autos, gas and building supplies, retail sales rose a solid 0.7 per cent in December from November. But the report shows less spending at traditional holiday outlets. Online sales grew 1.4 per cent in December compared with the previous month and 14 per cent from last year.

But furniture and electronic purchases fell last month. And sales at department stores fell 0.7 per cent in December from November — and 3.3 per cent for the full year.

For all of 2013, total retail sales rose 4.2 per cent, the weakest gain in four years.

___

AP Economics Writer Josh Boak contributed to this report from Washington.

___

Follow Anne D'Innocenzio at http://www.Twitter.com/adinnocenzio

The Canadian Press


Read more Business News

25194


Recent Trending




Today's Market
S&P TSX15133.85-130.20
S&P CDNX702.30-2.05
DJIA18203.37-85.26
Nasdaq4979.901-28.195
S&P 5002107.78-9.61
CDN Dollar0.8009+0.0003
Gold1204.80+0.80
Oil51.59-0.55
Lumber294.20-0.20
Natural Gas2.699-0.035

 
Okanagan Companies
Pacific Safety0.13-0.005
Knighthawk0.010.00
QHR Technologies Inc1.600.00
Cantex0.035-0.005
Anavex Life Sciences0.175-0.005
Metalex Ventures0.0450.00
Russel Metals25.21-0.33
Copper Mountain Mining1.25-0.04
Colorado Resources0.1350.00
ReliaBrand Inc0.0065-0.0015
Sunrise Resources Ltd0.045-0.005
Mission Ready Services0.215-0.01

 



25194

FEATURED Property
21098354572 Gallaghers Edgewood Court
2 bedrooms 2 baths
$659,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Refinance your mortgage?

Canadian Mortgage rates are low and could be dropping down in time for the spring market following a drop in the Bank of Canada Rate on January 21 by 1/4% which will save new buyers and those with mo...


Creating your retirement vision

A vision means different things to different people. To the head of a large corporation, it’s the ability to chart a course that will deliver success (think Steve Jobs and Apple), to a shaman, i...


Are you asking the right questions?

Have you ever had this happen to you? You are in the middle of your second or third good discussion with a prospect and everything seems to be going great. The prospect seems engaged and happy to work...

_








Member of BC Press Council


24681