Monday, November 24th2.8°C
22246
23372

AT&T to offer $15-a-month Beats Music family plan with unlimited streaming, song downloading

LAS VEGAS, Nev. - AT&T says it will start offering customers a subscription to streaming service Beats Music in a package that gives as many as five family members unlimited streaming and song downloading for $15 a month.

The offer, a good deal if even two people use it, is an attempt to bring down the cost of music for families that pay AT&T for cellphone service. It's part of Beats' major launch strategy since its headphone maker parent, Beats Electronics, bought streaming service MOG in 2012.

Beats Electronics is backed by hip-hop mogul Dr. Dre and former music executive Jimmy Iovine.

Beats Music works on the MOG platform, though the look and emphasis on human-curated playlists and recommendations are different.

With plans to add future promotional tie-ins with the popular headphone line, Beats Music would compete with services like Spotify, Rhapsody and Rdio. The family plan has a 90-day free trial but no free ad-supported version, unlike Spotify.

Beats Music CEO Ian Rogers said the company decided to launch its service with AT&T rather than do an immediate tie-in with a headphone purchase to reach the widest possible audience.

"We don't want people to think it's an ecosystem that's closed in some way," he said. Rogers gave a demo of the service this week on the sidelines of the International CES gadget show in Las Vegas.

David Christopher, chief marketing officer for Dallas-based AT&T Inc., said the company chose to partner with Beats Music because of a longstanding association with Iovine and the headphone line. It was also a way to get involved in transforming MOG.

"We were in on the ground floor with a shared vision about how we could really change the game for subscription music," Christopher said.

The Canadian Press


Read more Business News

23015


Recent Trending




Today's Market
S&P TSX15015.41-96.05
S&P CDNX787.50-1.63
DJIA17817.907.84
Nasdaq4754.892+41.922
S&P 5002069.41+5.91
CDN Dollar0.8860-0.0036
Gold1197.70+0.2001
Oil75.68-0.83
Lumber332.10+1.10
Natural Gas4.154-0.112

 
Okanagan Companies
Pacific Safety0.165+0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.28-0.02
Cantex0.04+0.005
Anavex Life Sciences0.18+0.002
Metalex Ventures0.030.00
Russel Metals31.49-0.13
Copper Mountain Mining2.17-0.07
Colorado Resources0.13+0.005
ReliaBrand Inc0.0135+0.0005
Sunrise Resources Ltd0.045-0.005
Mission Ready Services0.365+0.015

 
23744


23967

FEATURED Property
12765013046 Glenrosa Road
4 bedrooms 3 baths
$599,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


The last great Canadian tax shelter

A guide to how flow-through fund limited partnerships can mightily aid your tax planning!The end of the year will raise concerns among many professionals, self-employed persons, business owners and ev...


What I learned in China: Part 2

As per my previous article on my visit to China, we have much to learn about and from their people. It is potentially the largest market on earth with 1.3 billion people in one country but much will d...


Retirement: Health Issues

Our health is really our greatest asset and maintaining our health is of tremendous importance. You want to do what you can to ensure that health issues will not jeopardize the enjoyment of your retir...

_



24119

24119


Member of BC Press Council


23646