Tuesday, July 29th16.3°C
21450
21755

AT&T to offer $15-a-month Beats Music family plan with unlimited streaming, song downloading

LAS VEGAS, Nev. - AT&T says it will start offering customers a subscription to streaming service Beats Music in a package that gives as many as five family members unlimited streaming and song downloading for $15 a month.

The offer, a good deal if even two people use it, is an attempt to bring down the cost of music for families that pay AT&T for cellphone service. It's part of Beats' major launch strategy since its headphone maker parent, Beats Electronics, bought streaming service MOG in 2012.

Beats Electronics is backed by hip-hop mogul Dr. Dre and former music executive Jimmy Iovine.

Beats Music works on the MOG platform, though the look and emphasis on human-curated playlists and recommendations are different.

With plans to add future promotional tie-ins with the popular headphone line, Beats Music would compete with services like Spotify, Rhapsody and Rdio. The family plan has a 90-day free trial but no free ad-supported version, unlike Spotify.

Beats Music CEO Ian Rogers said the company decided to launch its service with AT&T rather than do an immediate tie-in with a headphone purchase to reach the widest possible audience.

"We don't want people to think it's an ecosystem that's closed in some way," he said. Rogers gave a demo of the service this week on the sidelines of the International CES gadget show in Las Vegas.

David Christopher, chief marketing officer for Dallas-based AT&T Inc., said the company chose to partner with Beats Music because of a longstanding association with Iovine and the headphone line. It was also a way to get involved in transforming MOG.

"We were in on the ground floor with a shared vision about how we could really change the game for subscription music," Christopher said.

The Canadian Press


Read more Business News




Recent Trending




Today's Market
S&P TSX15499.85+54.63
S&P CDNX1016.12-3.73
DJIA17048.5966.00
Nasdaq4470.815+25.906
S&P 5001984.24+5.33
CDN Dollar0.9227-0.0033
Gold1310.00+6.70
Oil100.50-1.17
Lumber324.60+1.60
Natural Gas3.734-0.013

 
Okanagan Companies
Pacific Safety0.195+0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.17+0.02
Cantex0.065-0.005
Anavex Life Sciences0.251-0.014
Metalex Ventures0.08+0.01
Russel Metals35.20+0.05
Copper Mountain Mining2.90-0.07
Colorado Resources0.22-0.005
ReliaBrand Inc0.10+0.019
Sunrise Resources Ltd0.02-0.03
Mission Ready Services0.135-0.055

 



22315

FEATURED Property
14288621986 Abbott
5 bedrooms 5 baths
$3,800,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


Take charge of your debt

Photo: Thinkstock.comWays to reduce your Debt:Make a budget and get budget counselingA basic first step for debt reduction is to prepare a budget and plan your spending. Once you have a budget, you mu...


Geopolitical tensions rattle markets

The Big Picture Geopolitical tensions rattle markets The spectre of rising geopolitical tensions in Ukraine and Gaza cast a shadow over an otherwise positive week in the markets. News that a passenger...


Learn to delegate effectively

Photo: ContributedI have the pleasure of witnessing people delegate tasks quite often. Sometimes with tremendous success and sometimes with disastrous consequences. I have chaired a lot of committees...

_








Member of BC Press Council


22685