Thursday, July 30th33.0°C
27107

AT&T to offer $15-a-month Beats Music family plan with unlimited streaming, song downloading

LAS VEGAS, Nev. - AT&T says it will start offering customers a subscription to streaming service Beats Music in a package that gives as many as five family members unlimited streaming and song downloading for $15 a month.

The offer, a good deal if even two people use it, is an attempt to bring down the cost of music for families that pay AT&T for cellphone service. It's part of Beats' major launch strategy since its headphone maker parent, Beats Electronics, bought streaming service MOG in 2012.

Beats Electronics is backed by hip-hop mogul Dr. Dre and former music executive Jimmy Iovine.

Beats Music works on the MOG platform, though the look and emphasis on human-curated playlists and recommendations are different.

With plans to add future promotional tie-ins with the popular headphone line, Beats Music would compete with services like Spotify, Rhapsody and Rdio. The family plan has a 90-day free trial but no free ad-supported version, unlike Spotify.

Beats Music CEO Ian Rogers said the company decided to launch its service with AT&T rather than do an immediate tie-in with a headphone purchase to reach the widest possible audience.

"We don't want people to think it's an ecosystem that's closed in some way," he said. Rogers gave a demo of the service this week on the sidelines of the International CES gadget show in Las Vegas.

David Christopher, chief marketing officer for Dallas-based AT&T Inc., said the company chose to partner with Beats Music because of a longstanding association with Iovine and the headphone line. It was also a way to get involved in transforming MOG.

"We were in on the ground floor with a shared vision about how we could really change the game for subscription music," Christopher said.

The Canadian Press


Read more Business News




Recent Trending




Today's Market
S&P TSX14382.78+80.98
S&P CDNX588.30+3.54
DJIA17745.98-5.41
Nasdaq5128.79+17.05
S&P 5002108.63+0.06
CDN Dollar0.7690-0.0002
Gold1096.90+0.60
Oil48.92+0.01
Lumber254.00+2.20
Natural Gas2.883+0.062

 
Okanagan Companies
Pacific Safety0.18+0.00
Knighthawk0.010.00
QHR Technologies Inc1.42+0.02
Cantex0.04-0.01
Anavex Life Sciences0.80+0.01
Metalex Ventures0.045-0.005
Russel Metals19.45+0.24
Copper Mountain Mining0.78-0.07
Colorado Resources0.06+0.00
ReliaBrand Inc0.0045-0.0022
Sunrise Resources Ltd0.03+0.00
Mission Ready Services0.14-0.01
Decisive Dividend Corp2.50-0.08

 





FEATURED Property
2321474115-1860 Boucherie Road
3 bedrooms 1 baths
$92,500
more details
image2image2image2
Click here to feature your property
Please wait... loading


Chasing ducks

Photo: Thinkstock.comWhen businessmen tell me that being low priced is the only way to stay in business, I am skeptical. Price is the simplest way for a consumer to compare and is overused as the basi...


Taking care of business

Photo: Thinkstock.comRetirement as a goal has changed a lot over the years. There was a time, it was the only goal. You’d punch the clock and count the years until you could stop punching that t...


Income from home equity

Photo: Thinkstock.comWhen retirement funds run low, seniors often ask if tapping into the equity in their home is the right way to retain financial independence. To see if this option might be a good ...

_



26509




Member of BC Press Council


26465