AT&T to offer $15-a-month Beats Music family plan with unlimited streaming, song downloading
LAS VEGAS, Nev. - AT&T says it will start offering customers a subscription to streaming service Beats Music in a package that gives as many as five family members unlimited streaming and song downloading for $15 a month.
The offer, a good deal if even two people use it, is an attempt to bring down the cost of music for families that pay AT&T for cellphone service. It's part of Beats' major launch strategy since its headphone maker parent, Beats Electronics, bought streaming service MOG in 2012.
Beats Electronics is backed by hip-hop mogul Dr. Dre and former music executive Jimmy Iovine.
Beats Music works on the MOG platform, though the look and emphasis on human-curated playlists and recommendations are different.
With plans to add future promotional tie-ins with the popular headphone line, Beats Music would compete with services like Spotify, Rhapsody and Rdio. The family plan has a 90-day free trial but no free ad-supported version, unlike Spotify.
Beats Music CEO Ian Rogers said the company decided to launch its service with AT&T rather than do an immediate tie-in with a headphone purchase to reach the widest possible audience.
"We don't want people to think it's an ecosystem that's closed in some way," he said. Rogers gave a demo of the service this week on the sidelines of the International CES gadget show in Las Vegas.
David Christopher, chief marketing officer for Dallas-based AT&T Inc., said the company chose to partner with Beats Music because of a longstanding association with Iovine and the headphone line. It was also a way to get involved in transforming MOG.
"We were in on the ground floor with a shared vision about how we could really change the game for subscription music," Christopher said.
Read more Business News
- The tale of two KegsKelowna - 5:00 am
- Pulp mill owner to pay large fineBC
- BC likes to stay activeKelowna
- First Ebola case in the USWorld
|QHR Technologies Inc||1.27||+0.01|
|Anavex Life Sciences||0.1825||-0.0015|
|Copper Mountain Mining||2.41||-0.01|
|Sunrise Resources Ltd||0.065||+0.045|
|Mission Ready Services||0.32||-0.02|
Part 2 of 2 to read Part 1, click here. 5. Dial down your vacations. New York is out. Maybe Buffalo. For West coast, maybe Seattle instead of Hawaii. Use sites like Airbnb (aribnb.ca) to find ch...
Niche food producer “Sweets from the Earth” thrives using innovation, uniqueness and an unwavering focus on quality. A neighbour’s stew turned Ilana Kadonoff off meat at the age of s...
Recently I had the privilege of working alongside André Voskuil, a local guru in the world of Alternative Financing. André has quite the reputation in the world of direct investments as ...