Friday, December 19th2.1°C
24563
23934

Study compares tech habits of Canadian boomers versus Gen Y and Z consumers

TORONTO - Canadian boomers have lagged behind younger tech-obsessed consumers when it comes to buying gadgets and getting hooked on the web, but a new report suggests that might be changing.

The results of telephone surveys with more than 6,000 Canadians conducted on behalf of the Media Technology Monitor were used to compare technology trends among members of Gen Y (defined as 24- to 33-year-old consumers), Gen Z (aged 18 to 23) and the 47-to-67 boomer demographic.

Younger consumers were earlier adopters of smartphones and streaming web video but some of the gaps may be narrowing as well-heeled boomers are eagerly discovering new technologies.

"While (boomers) have not grown up with publicly available Internet and wireless technologies, they have become avid users of these offerings," states the report.

"Younger boomers are reaching their earning prime, giving them money to spend on media technology."

When it comes to spending time online, the members of Gen Z told pollsters they were typically using the Internet for about 28 hours a week. That was a couple of hours more than Gen Y respondents, and nearly double the time boomers estimated they were on the Internet.

Almost half of all boomers said they were smartphone owners, a considerable number, although it paled in comparison to younger consumers. About 82 per cent of Gen Z and 78 per cent of Gen Y poll respondents said they had an iPhone, Google Android phone, a BlackBerry, or another high-tech phone.

Younger boomers between 47 and 57 were most likely to embrace tablets. About 36 per cent of the consumers in that cohort said they owned a tablet, which was more than Gen Y (34 per cent) and Gen Z (28 per cent) respondents.

But that was the only example of boomers leading the way in tech adoption.

Twice as many Gen Y and Z members were using the Internet on their phone compared to boomers, and four times as many were using social media on a smartphone.

Boomers said they watched 20 minutes of online video a day and were not yet big users of Netflix, averaging less than an hour on the streaming service a week.

Meanwhile, Gen Y consumers said they watched almost an hour of online video a day and a couple of hours of Netflix a week. The members of Gen Z said they watched almost 10 hours of web video and two and a half hours of Netflix each week.

The second-screen trend — using a computer, phone or tablet while channel surfing — registered with all three groups of consumers.

Just over half of the boomers and about 85 per cent of the Gen Y and Z poll respondents said they sometimes multi-task on the couch while watching TV.

About 21 per cent of the boomers, 44 per cent of Gen Yers and 55 per cent of the Gen Z members called themselves heavy multi-taskers, saying they often or almost always use a device while in front of the TV.

The margin of error for the boomers' poll results are considered accurate within 1.9 percentage points 19 times out of 20, while it's 2.2 percentage points for the younger Gen Y and Gen Z consumers.

The Canadian Press

COMMENTS WELCOME

Comments on this story are pre-moderated and approval times may vary. Before they appear, comments are reviewed by moderators to ensure they meet our submission guidelines. Keep it clean, keep it civil, keep it truthful, stay on topic and be responsible. Comments are open and welcome for three days after the story is published. We reserve the right to close comments before then. Comments that appear on the site are not the opinion of Castanet, but only of the comment writer.



Read more Business News

23981


Recent Trending




Today's Market
S&P TSX14468.26+121.51
S&P CDNX676.54+11.04
DJIA17804.8026.65
Nasdaq4765.38+16.983
S&P 5002070.65+9.42
CDN Dollar0.8618+0.0001
Gold1197.20+2.50
Oil56.50+2.39
Lumber338.60+1.70
Natural Gas3.446-0.196

 
Okanagan Companies
Pacific Safety0.12-0.01
Knighthawk0.01-0.005
QHR Technologies Inc1.25-0.03
Cantex0.03-0.005
Anavex Life Sciences0.1726+0.0026
Metalex Ventures0.05-0.005
Russel Metals25.58-0.42
Copper Mountain Mining1.55-0.02
Colorado Resources0.120.00
ReliaBrand Inc0.011-0.0089
Sunrise Resources Ltd0.05-0.005
Mission Ready Services0.215-0.01

 
24130


23981

FEATURED Property
1866587556 Knowles Road, Kelowna, BC
$799,000
more details
image2image2image2
Click here to feature your property
Please wait... loading


My final thoughts on real estate

This will be the last column I write on real estate. Largely because at the end of the year I will be handing in my license. After 20+ years of working in land development, resort development and rea...


Reflecting on the end of the year

The importance of the end of the year and the Christmas holidays is profound. It is a time to reconnect with family and traditions that have made us who we are. But the year-end has always been a time...


Parenthood: Estates, insurance & taxes

It is now even more important to ensure your loved ones are well looked if anything should happen to you. Here are a few topics to consider helping you prepare for some of the unexpected events that c...

_





24111


Member of BC Press Council


24409