Photo: Contributed

Potential clients and customers like to see a sample of your work. If you are a contractor you can show them the wall you built. If you have any business that relies upon intellectual property, then you need to be seen and heard.

And what better way to be seen?

On the basis of an article I wrote on Dynamic Pricing and posted on my website, CBC National Radio program SPARK picked it up and interviewed me.

It helped my credibility a lot to have written a book on Pricing Strategies for Small Business but it was the public interview that got me noticed.

That discussion was aired and the Director of the Business School in Nova Scotia heard it. A few short months later, I was flying to the other side of Canada to deliver my message that pricing by design will build your business.

At the workshop’s mid-morning break, a lady approached me and asked me if I was from Kelowna. She told me she spent many summers in Kelowna visiting her brother who works at Mission Hill Winery. My wife worked there for 5 years so I asked for a name. Sure enough, I had met the fellow many times. The world continues to shrink.

But as the world shrinks and we are daily bombarded by memos, advertising, blogs, e-mails, radio, newspapers and TV, how do you get noticed?

Public speaking works.

I cut my teeth with bleary eyed small business referral groups early in the AM. I polished the performance and now get rave reviews and the opportunities are building.

Of course, part of my talk is a commercial. After all, I have an audience of the people I want as clients. But mostly I deliver a 12 minute talk that is packed with information that can be used immediately. I end all of my talks with the commercial and my most telling comment – if you learned a bit today in 12 minutes what would you learn from a half or full day workshop?

At Floodlight we instruct Pricing Strategies to our clients and equip them with new skill sets and then position them to fight back effectively in their retail, service and contracting markets.

What our clients like is that we provide how to instruction to business owners and teach them 5 new tools to drive profits again using a pricing strategy that gains them customers, integrates marketing and pricing, improves profits and puts the owner back in the driver’s seat.

I urge you to Build Your Business and your network by selecting your audience, finding a topic and approaching a business referral group to talk to.  

If you would like me to speak at your next meeting contact me directly at (250) 859-0752

This article is contributed by Andrew D. Gregson B.A., M.A. M.Sc.(Econ) – Floodlight Consultant