Photo: Contributed

It seems that every time you blink, technology is moving forward. Technical innovations can put a real strain on your business, if you don’t keep up.

The Floodlight Business Solutions Group has always recommended a bi-yearly analysis of hardware and software because as a business, you need to decide if the latest technology is right for you. In the past, the best time to upgrade has been when you buy a new computer. 

Are you an early adopter?

On a recent flight to Ottawa I noticed that as the plane landed 80% of passengers opened their mobile devices, laptops or iPads.  They were instantly connected by phone, texting, e-mail or surfing the web for information.

In the technological blur of recent times, Apple has reinvented personal computing with the release of iPad, versions one and two.  Other manufacturers such as Blackberry and HP have followed with devices of their own. The iPhone and its smart phone competitors have revolutionized the ability of you and your customers to instantly send and receive information.  Smart phones and touchpads have apps for just about everything.  And, what about QR Codes and Mobile Web Pages?  Is your business communicating in this ever changing environment?

Blink!

With 70 percent of the world using the web on millions of mobile devices, it’s vital that you consider the implications for your business. If your website is a few years old you may not be ready to compete.  Say your business services the 18 to 34 demographic.  Most likely they will have the latest and greatest technology in pocket or purse. When they look up your business, what do they see?

Solution

It’s called a mobile web page.  These are “lite” versions of websites.   A mobile web page can be easily adapted to work in conjunction with your present website to deliver the appropriate look and feel to mobile devices.

Mobile crafted web pages provide you with a focused mobile strategy as you enter a world quickly becoming un-tethered by the bounds of traditional advertising.  The proliferation of the new mobile device in its various forms, is allowing businesses to reach customers and prospects across a multitude of marketing touch points – on the bus, in the car, at work, walking down the street or standing in your store. 

At Floodlight, we now recommend that as you review your hardware and software needs every six months, that you include your website and how it presents to your core clientele. 

Check out our website on your mobile device at www.floodlight.ca/mobile to see what we mean.  Then go to www.floodlight.ca and compare.  You will see that the mobile page is lighter in content but more direct in products and services delivered.

Send us an e-mail from your mobile device by October 7th and let us know what you think about the new Floodlight Mobile Web Page.  All comments will be entered into a draw to win a FREE Social Media Assessment of your website and a Floodlight golf shirt.

We have Mobile Web Page technology available at Floodlight Business Solutions Group to help you Build Your Business.