Stubbornly operating a losing business
May 10, 2013 / 5:00 am
Are you STUBBORNLY OPERATING A LOSING BUSINESS? Head in the SAND??? Photo: Contributed Some entrepreneurs are very stubborn and like ostriches they stick their heads in the sand when things go wrong. A good illustration is a couple who owned a manufacturing...
Avoid being crushed in today's markets
Apr 26, 2013 / 5:00 am
“How much?” is every customer’s question. A good answer from a knowledgeable salesperson will result in a sale. A bad answer typically means the customer will re-pocket his wallet and walk to the competition. Photo: Contributed What is a bad answer?...
The death of the price is right
Apr 12, 2013 / 5:00 am
The most rapid industrialization the planet has ever seen is reaching maturity. For a couple of decades now North American business people have been terrorized by cheap Chinese made goods that have clobbered profits and margins. These goods were remarkably cheaper than ones made here and...
Charge more, sell more
Mar 29, 2013 / 5:00 am
Business owners assume that their purpose is to set a price for a product rather than for the customer segment. But, identical products or services can be sold with many different price and profit levels. The following three examples illustrate how to increase sales, increase profits and get...
Dynamic driving: dynamic pricing
Mar 15, 2013 / 5:00 am
A couple of years ago I wrote an article on dynamic pricing based upon my own observations; an article I had read about beer pricing in Britain and some crystal ball gazing. My speculation was that the impact of cheaper and more powerful technology to gather terabytes of information on our...
The 3 keys to get your price
Feb 15, 2013 / 5:00 am
On February 2, 2013 the CBC aired an episode of Terry O’Reilly’s program, Under the Influence. The theme of the program was about choice and about how a customer makes a decision when a marketer gets a product in front of you, the buyer. Photo:...
What is a business turnaround?
Feb 1, 2013 / 5:00 am
In the corporate world, a turnaround specialist is brought in to restore the fortunes of a stumbling company. Typically, this solution means replacing entire layers of management, cutting cost and jobs, and much needed attention given to new and existing product lines. We read about them in the...
Borrow money & build your business
Jan 18, 2013 / 5:00 am
Turn your business around with the right borrowing strategy!! The bank manager just phoned and asked for full and immediate repayment of the line of credit because the latest, (and they were late!), financial statements showed continuing losses and falling sales. The company’s assets...
Biting off more than you can chew
Jan 4, 2013 / 5:00 am
Photo: Contributed Have you bitten of more that you can chew? You may need to restructure your Corporate Credit with a Business Turnaround. Debt and its management are at the core of a financial restructuring process for your business. In a typical business...
Business tips from 'A Christmas Carol'
Dec 21, 2012 / 5:00 am
As the holiday season bulldozes on it’s sometimes hard not to feel like Charles Dickens’ infamous boss Ebenezer Scrooge in the classic ‘A Christmas Carol.’ And business owners and entrepreneurs, feeling the pinch of the holidays, can unintentionally develop some...
It's lonely at the top
Dec 7, 2012 / 5:00 am
Photo: Contributed Will your business fail because you can’t … ……..or won’t ask for help? Many business owners feel trapped and alone. But who can they ask for help? Can they ask competitors for help? Of course...
Growth and succession planning
Nov 23, 2012 / 5:00 am
Photo: Contributed CBC is now broadcasting Season 2 of its new show The Big Decision which is a spin off from The Dragon’s Den. The candidate’s on CBC’s The Big Decision programs have, to date; been well vetted and weekly...
Head in the sand?
Nov 8, 2012 / 5:00 am
Photo: Contributed Some entrepreneurs are very stubborn and like ostriches they stick their heads in the sand when things go wrong. A good illustration is a couple who owned a manufacturing business during the good years in 2003-7. When the economy turned down in 2008...
Mission impossible
Oct 26, 2012 / 5:00 am
Photo: Contributed Business owners assume that their MISSION is to set a price for a product rather than for the customer segment. But, identical products or services can be sold with many different price and profit levels. Should you decide to read this post your...
What is your big business decision?
Oct 11, 2012 / 5:00 am
Photo: Contributed CBC has recently launched a brand new show The Big Decision which is a spinoff of The Dragon’s Den. What we like about the show is the substantive business acumen that can be derived from the show. Canadian business owner’s can...
Does my business need a mobile app?
Sep 28, 2012 / 5:00 am
There’s no doubt that consumers are using their mobile phones to buy more and with increased frequency on their mobile phones. Recently, Time Magazine – The Wireless Issue dedicated a whole issue to the launch of their own app and an explanation of how the mobile phone has...
LinkedIn as a business marketing tool
Sep 13, 2012 / 5:00 am
Photo: Contributed As a business coach and marketing consultant I am always looking for the next new social media tool to give my clients the edge in their marketing. Recently I decided to spend a little more time on an older Social Media tool called LinkedIn which is a...
Plan your fall business strategies
Aug 30, 2012 / 5:00 am
Photo: Contributed When the dog days of summer begin and your business starts to be affected by clients’ holidays, it’s a great opportunity to develop your fall marketing plan. There are two great times of the year to do planning and the one that is most...
Vision, Mission and Values
Aug 16, 2012 / 5:00 am
In the last few years I have written many articles for my monthly newsletter, blog and for Castanet. Of all the articles I have written this week’s article on defining Company Values is the most read article on my Floodlight website. This week we focus on your Company...
A business plan is essential
Aug 2, 2012 / 7:00 am
Photo: Contributed A business plan is an essential roadmap for business success. This living, breathing document generally projects 1 to 3 years ahead and outlines the Sales, Marketing and Financial Strategies that the company intends to undertake to maintain sales and...
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