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Build your Business by Donald Robichaud

Top 10 Internet marketing strategies

May 24, 2012 / 5:00 am

Photo: Contributed Over the past 18 years the Internet has become a major marketing tool that can no longer be ignored. The Internet is the most cost effective way of using your marketing dollars and putting your company and its products and services out there for others to...

When my mind is wandering

May 10, 2012 / 5:00 am

Photo: Contributed A successful businessman I know had a ritual.  Several times a week he would pick up a favourite cigar, one he could savour for an hour or more.  Then with an empty notepad and a pencil, he would sit in his preferred chair on his sundeck...

Non-sexy businesses generate cash

Apr 26, 2012 / 5:00 am

Photo: Contributed Quick riches in business are sexy but elusive. A non-sexy business generates steady cash and gets the flashy car and the girls. The headlines in newspapers and magazines are full of the lucky and imaginative entrepreneurs who made a billion...

Simple ideas and a plan

Mar 29, 2012 / 5:00 am

Photo: Contributed Nothing compares to a long, peaceful, drive across this beautiful country of ours in the early spring visiting friends and family. For me, the road trip I made in March 2012 was even more pleasurable because I was behind the wheel of my 1976 Pontiac...

Testimonial videos enhance business

Mar 15, 2012 / 5:00 am

If you run a business or sell a product or service you know that testimonials are a terrific way to enhance your marketing and build your business. By definition, a testimonial is an endorsement from a happy customer. They speak to the quality of your business and the value of your products...

Pre-determined profit 40%

Mar 1, 2012 / 5:00 am

Can you make a 40% return on investment on every transaction your company does? YES YOU CAN!! Wal-Mart and other big box stores have used a formula for decades to achieve pre-determined profits. And the power of this approach is that it can be deployed in: Parts & service...

Can social networking help you?

Feb 16, 2012 / 5:00 am

Photo: Contributed When you were in school did you hang out with the jocks, science club, chess club, or drama club? Well if you did you were a part of traditional social networking. If you go to a Chamber of Commerce, Rotary Club or Classic Car event, then you are part...
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Reduce business debt

Feb 2, 2012 / 5:00 am

Photo: Contributed Business debt can be a good thing. It can help you to establish your business, fund growth or invest for the future. However, if the level of borrowing becomes excessive it can lead to many problems, such as: Running out of cash Not...

Make the right New Year's resolutions

Jan 19, 2012 / 5:00 am

We instinctively know that we have to change in order to find new customers and succeed in a world dominated by technology and instant communication. Most of us are never more than a ringtone or an app away from information overload. Anything we want, when we want it. Music, books, pictures and...

Assessing the past in 2012

Jan 5, 2012 / 5:00 am

Photo: Contributed The Yellow Pages are not a marketing plan. There was a day when you were lost without a phone book.  Chances are the Yellow Pages were in the back.  In a larger city, you probably had two books, white pages for regular listings and Yellow...

Christmas heart is a giving heart

Dec 22, 2011 / 5:00 am

Photo: Contributed What if Christmas, perhaps, means a little bit more? Let us remember that the Christmas heart is a giving heart, a wide open heart that thinks of others first. You are all probably familiar with the Christmas time story of Dr. Seuss', The...

Focus on technology

Dec 8, 2011 / 5:00 am

Photo: Contributed Businesses in Canada are under extreme pressure to deliver sales and perform. In fact this recessionary time may have become the new business normal.  The real estate crash in the USA and the saving of Wall Street changed everything. The European...

How to create brand identity

Nov 24, 2011 / 5:00 am

Photo: Contributed The goal of branding is to create in the mind of the end user the belief, or curiosity, that something special exists that didn’t exist before. The brand happens when you describe what you do in terms that build you into the partnership with your...

Build your business with public speaking

Nov 10, 2011 / 5:00 am

Photo: Contributed Potential clients and customers like to see a sample of your work. If you are a contractor you can show them the wall you built. If you have any business that relies upon intellectual property, then you need to be seen and heard. And what better way...

Build your businesses with LinkedIn

Oct 27, 2011 / 5:00 am

As a business coach and marketing consultant I am always looking for the next new social media tool to give my clients the edge in their marketing. Photo: Contributed Recently I decided to spend a little more time on an older Social Media tool called LinkedIn which is a...

Talking to your customers

Oct 13, 2011 / 5:00 am

Photo: Contributed Social Media has taken over the world. But, is it a personal convenience, a new way of marketing, a more expedient way of communicating or is it an obsession? Gadgets and widgets, apps for just about everything, QR codes, free wifi is now an...

Mobile Web Pages

Sep 29, 2011 / 5:00 am

Photo: Contributed It seems that every time you blink, technology is moving forward. Technical innovations can put a real strain on your business, if you don’t keep up. The Floodlight Business Solutions Group has always recommended a bi-yearly analysis of hardware...

Kelowna Business Expands

Sep 15, 2011 / 5:00 am

Floodlight Business Solutions Group of Kelowna, BC, is growing.  With the addition of more experts in a variety of business disciplines, Floodlight offers a wider range of products and services for its clients in the Okanagan Valley and now across Canada. Photo:...

Listen more to build business

Sep 1, 2011 / 5:00 am

Photo: Contributed   In today’s business world, unless you go into the sales arena with a strategy in mind, you will fail more times than you win with prospective clients, as they are busy with their own businesses. When selling in these times, you must...

Brilliant Execution - the 90/10 Rule

Aug 18, 2011 / 5:00 am

Photo: Contributed Every business struggles with execution Nothing is perfect.  There’s always something to improve.  The market changes and so do your customers.  The needs of your clients evolve.  Your products and services must grow along...
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About the Author

My career spans thirty years of extensive sales, marketing and corporate account management experience. The first twenty were spent in the Retail Sector with DYLEX, The Bay, Robinson/Ogilvy and Harry Rosen's.

In the past 13 years my focus has been on working with Entrepreneurs, Small and Medium Businesses to help them with their Sales, Marketing and Branding.

Volunteering has been a big part of my life and in Kelowna I sat as a Director with the Rotary Centre for the Arts for three years and presently, I serve as an Ambassador for the Kelowna Chamber of Commerce, President of the Okanagan Mustangs and Fords Association and member of the Kelowna Business Ambassadors.

FloodLight Consulting

As the President of FloodLight Consulting Donald Robichaud works as a business coach and marketing consultant to assist entrepreneurs, small and mid size businesses with their Sales, Marketing and Branding of products and services.

Donald Robichaud
President
FloodLight Consulting
We Help Entrepreneurs Reach their Goals

250-768-9415
www.FloodLightConsulting.com
http://donaldrobichaud.blogspot.com






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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet presents its columns "as is" and does not warrant the contents.



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