A desperate move or a brilliant marketing scheme?
Either way the West Kelowna Warriors are putting their money firmly where their mouth is, launching an ambitious and unprecedented season ticket campaign.
Not only are the Warriors making a limited number of season tickets available at, or better, than half price -- they are also offering a 'Playoff or Bust Performance Guarantee.'
If the Warriors fail to make the playoffs at the end of the 2014/2015 season, every season ticket holder will receive a $50 credit towards a 2015/2016 season ticket package.
The move, according to team owner Mark Cheyne, is unprecedented.
"We want to win a championship. We know our fans want us to win a championship," says Cheyne.
"We're accountable to our fans. So, we're stepping up and doing something that, to the best of my knowledge, has never been done in the BCHL. Certainly not during my time in junior hockey."
Through the limited season ticket offer, adult tickets for the 28 home dates will be presold at $199, student and senior tickets at $179 and children's tickets at $49.
"We want to make our games as accessible to local families as we can. While we can't offer these prices ongoing, offering a limited batch at these reductions makes coming out to games possible for some families and people on fixed incomes who maybe otherwise couldn't afford it," says Cheyne.
"We want to fill the building next season. And we're going to put our money where our mouth is to do it."
Anyone interested in pre-ordering at the reduced price for the 2014/2015 season are urged to contact the Warriors office at 250-769-7051 or complete a pre-order form at Warriors home games this Saturday night and Sunday afternoon.