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Would you like a glass of red or white?
British Columbians enthusiasm for B.C. wine is growing, according to an online survey conducted by Insights West in partnership with Will Creative.
Half of wine drinkers in the province say their preferred wine is produced in B.C., and two-in-five say they are drinking more local varietals than they were five years ago, according to the results.
Depending on age, preferences are different.
“Red is definitely the preferred choice for B.C.’s wine drinkers aged 35-to-54 and 55 and over,” said Mario Canseco of Insights West. “Rosé and sparkling wines are more popular among those aged 19-to-34.”
The survey shows 50 per cent of wine drinkers preferred B.C. brands and 58 per cent of glasses poured in the province came from local varietals.
The highest proportion of local wine consumption was observed among men (59 per cent) and those aged 35-to-54 (62 per cent).
“Millennials are definitely starting to discover B.C. wine,” said Ute Preusse of Will Creative Inc. “More than half of wine drinkers aged 19-to-34 say they are consuming more wine from the province than they did five years ago."
The survey was based on interviews with 613 adult drinkers in B.C. during October.
