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A new poll conducted by Angus Reed shows that Millennials aren't inclined to donate to charitable organizations.
Canadians under 35 are less likely to donate to charity than other generations, and generally donate less money when they do give. However, the poll shows that millennials are more trusting of charitable organizations than their elders, and most say they would give more under the right circumstances – if they had more money.
Social media is also a contributor for the next generations lack of charitable giving.
A small majority of Canadian social media users, 54 per cent, say liking a post or using a hashtag in support of a cause has either a “very” 9 per cent, or “fairly meaningful” 45 per cent impact on the cause in question
Millennials are more likely than any other age group to donate money from requests on social media, 33 per cent have, compared to 26 per cent or fewer in other age groups.
The study also found that half of Canadian millennials agree with the statement, “With all the requests and life so busy, I feel like I don’t have enough control over what I’m doing with charitable donations."
For more information on this poll, click here.
