The BC government has decided to slightly change the new minimum drink pricing, and will now allow bars and restaurants to price jugs of beer at 20 cents per ounce.
They had initially set the price of draft beer and cider at 25 cents an ounce, but had said they would revisit the prices if they did not match consumer expectations when happy hours and minimum pricing was introduced in June.
“When we announced BC’s minimum prices, along with the introduction of happy hour, we were clear that we’d keep a close eye on how these prices impacted consumers and businesses,” says Attorney General and Minister of Justice Suzanne Anton.
“Creating a new category for draught beer in servings over 50 oz. is a fair balance for consumers that still takes into account the views of business owners and health and safety advocates.”
This will only affect beer or cider served in jugs of 50 ounces or more, pints of beer will not be affected. The province is also reverting back to a $3 per-ounce price for spirits.
The province has implemented 17 of the 73 recommendations provided by the BC Liquor Policy Review to date. Their goal is to implement 70 per cent of the recommendations by next spring.