Air Canada is apologizing after a video purporting to show a baggage handler dropping luggage from roughly six metres off the ground hit social media.
The video, taken by a passenger on board a plane, shows a baggage handler dropping bags from a boarding gate to a luggage bin.
The video posted April 18 on YouTube is titled "How Air Canada Handles Your Baggage," but it doesn't say where or when the incident occurred.
It's generating a wide range of comments both on the video site and Twitter, with some people lambasting Air Canada and saying they won't fly on the airline again.
Others were more charitable saying the airline should not be judged by the actions of one baggage handler.
In Twitter posts on Saturday, Air Canada says it has launched an investigation and is "very disappointed & sorry about the actions in the video."
"The actions don't reflect our procedure. We apologize for this," the airline said in another tweet.