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United Way offers new kind of funding

There is new funding for charities that make an impact, thanks to United Way.

“Our new grants program targets one-time investments that make a real difference in our priority areas,” says Marla O’Brien, Executive Director.

“We wanted to open the doors to new ways of investing in our communities, as well as creating new partners in the charitable sector for the United Way.”

Most people are familiar with the traditional member agency style of annual funding offered by United Way, something that O’Brien says United Way will continue, while adding new types of investments to the mix.

“United Way strives to be more than a funder. We’re responding to shifts in our community and emerging needs, thanks to the generosity of our supporters,” says O’Brien. “We work with over a hundred not-for-profit organizations through our programs, capacity-building initiatives, and investment portfolio. This grants program gives us new strategies to make positive changes happen.”

Those new strategies include funds for pilot programs, collaborations between charities, events, necessary renovations, and emergency situations. Charitable organizations in the Central Okanagan can apply through the United Way website.

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