Mar 5, 2013 / 6:21 am
About a dozen shoppers lined up in cold, clear early-morning weather to be among the first to browse the aisles of a Canadian Target store Tuesday.
But shortly before the scheduled opening, the number of visitors to the Guelph store suddenly grew to more than 100 people, who quickly got in at 8 a.m.
The U.S. retailer opened in Guelph and two other nearby Ontario communities west of Toronto to serve as testing grounds for a phased rollout of the brand across much of the country later this year.
In the industry, it's called a "soft launch," but that lingo almost certainly won't keep shoppers away before the "grand opening" in early April.
Target Canada president Tony Fisher says it's "important that we can test and work out any of the bugs and kinks that we might find."
Another 21 stores will open this month throughout Ontario, although dates haven't been announced.
Overall, the company is expected to open between 125 and 135 locations in Canada.
Read more Business News
|QHR Technologies Inc||0.55||-0.03|
|Anavex Life Sciences||0.54||+0.05|
|Copper Mountain Mining||1.52||-0.16|
The majority of Canadians prefer to make their big move during the summer season. There are a variety of reasons for choosing this time of year: it is easier to transport boxes in non-icy condition...
It appears as though more people these days are looking for an investment in real estate which offers cash flow returns. The fundamentals of cash flow type properties had been turned upsi...
Getintheloop Marketing Ltd. recently launched their membership platform, Getintheloop.ca. The new website offers an exclusive members area for access to discounts in the South Okanagan on premium res...
- Sharktopus views turns on YouTube TV
- Social media makes Disney blink
- BCE looks to cut $170 million
- TD Bank: Loonie could fall to 90 cents US
- Mixed results for North American markets
- Ex-Enron CEO cuts new deal
- Canadian dollar nudges upward
- Microsoft extends agreement with Yahoo
- Iamgold profits drop 91 per cent in Q1
- Rogers puts pressure on Bell Astral deal
- Beer company roots for Canadian teams
- New milestone for Dow Jones