Business
Shoppers brave cold for Target
Mar 5, 2013 / 6:21 am
About a dozen shoppers lined up in cold, clear early-morning weather to be among the first to browse the aisles of a Canadian Target store Tuesday.
But shortly before the scheduled opening, the number of visitors to the Guelph store suddenly grew to more than 100 people, who quickly got in at 8 a.m.
The U.S. retailer opened in Guelph and two other nearby Ontario communities west of Toronto to serve as testing grounds for a phased rollout of the brand across much of the country later this year.
In the industry, it's called a "soft launch," but that lingo almost certainly won't keep shoppers away before the "grand opening" in early April.
Target Canada president Tony Fisher says it's "important that we can test and work out any of the bugs and kinks that we might find."
Another 21 stores will open this month throughout Ontario, although dates haven't been announced.
Overall, the company is expected to open between 125 and 135 locations in Canada.
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