The Summerland Bully Free initiative is picking up momentum.
On Friday morning a gathering is planned on Main Street to draw attention to bullying that occurs for all ages at different stages in their lives, from in the workplace to between the elderly and their children.
“Instead of just focusing on bullying at the school level, it’s good for the whole community to come together to look at the behavior that influences bullying,” said organizer Tina Martin.
Martin, the mother of three young children, started the bully free committee in the fall. It includes representatives from the Summerland RCMP and the town, along with school trustees.
Word is also getting out through a website and Facebook page.
The mission statement on the website claims it is to enhance the quality of life in Summerland by creating, supporting and promoting initiatives that advocate for a bully free community.
The event at 10 a.m. will include the community gathering as well as a flash mob. The rally will be filmed by a video crew.
There will be further footage shot at the Penticton Lakers, Summerland Steam hockey game that night. People are encouraged to wear bully free T-shirts to the game.
The video will be unveiled on Feb. 25.
On Feb. 26, the video, “Bully,” will be shown at Centre Stage Theatre. Feb. 27 is Pink Shirt Day, also known as Anti-Bullying Day.
Summerland Mayor Janice Perrino said she is a supporter of the effort.
“It has to be a priority for all of us because it takes a village to raise a child and no one should be bullied,” she said.