Friday, October 24th1.1°C
23840
23488

RIM to raise curtain on BlackBerry 10

After several technical blunders, two unexpected delays and one major shakeup in its leadership, BlackBerry-maker Research In Motion is about to raise the curtain for its new smartphone devices in hopes that consumers share the excitement.

The unveiling of the phones and operating system on Wednesday marks the start of an advertising blitz that will stretch to social media, the Super Bowl and beyond as RIM tries to regain the cool factor that was once firmly in its grasp.

If all goes according to plan, the event will also mark the end of a troublesome 12 months that has seen RIM try to stay afloat while its future was constantly in question by outsiders, and its stock price tumbled to the lowest level in about a decade.

While the first hurdles to overcome on Wednesday are the opinions of tech analysts and investor reaction, the true measure of success -- actual sales of the phones -- is still weeks away.

As a crowd of thousands gathers Wednesday at Pier 36, a massive entertainment venue on the shores of Manhattan, chief executive Thorsten Heins will step onto the stage holding the BlackBerry that has been at once considered the company's last hope, but also its biggest hurdle.

Just over a year ago, when Heins took over the top spot at RIM, the smartphone maker was in a state of flux as its marketshare tumbled in North America against growing competition from Apple's iPhone and various devices on the Android operating system.

Analysts had widely blamed the lack of leadership from former co-CEOs Jim Balsillie and Mike Lazaridis as the reasons that RIM failed to innovate its way out of trouble, but they also said that Heins had much to prove in hardly any time.

The company was in a bubble, insisting that it hadn't lost its footing in the smartphone industry, even though from the outside their downfall was indisputable.

But as the dust settled from Balsillie's exit in March 2012, Heins began to face the realities of RIM's problems and launched a major overhaul of its middle management and deep cuts to its operations.

The company closed some of its manufacturing facilities and announced plans to lay off about 5,000 workers, as it aimed to save $1 billion across RIM's operations by February 2013. Heins reached that savings goal, and he did it three months ahead of schedule.

Despite all of the changes, Heins was still up against the fact that development of the BlackBerry 10 operating system was woefully behind schedule. Already delayed from a launch in 2011, the CEO was forced in June to further push the debut into 2013, missing crucial sales periods like the back-to-school and Christmas holiday shopping seasons.

The Canadian Press


Read more Business News




Recent Trending




Today's Market
S&P TSX14494.01+7.18
S&P CDNX806.00-2.60
DJIA16715.8937.99
Nasdaq4467.284+14.492
S&P 5001954.84+4.02
CDN Dollar0.8909+0.0005
Gold1232.60+3.50
Oil80.82-0.93
Lumber335.00+5.40
Natural Gas3.581-0.041

 
Okanagan Companies
Pacific Safety0.105-0.005
Knighthawk0.01-0.005
QHR Technologies Inc1.14-0.03
Cantex0.0550.00
Anavex Life Sciences0.195-0.003
Metalex Ventures0.045+0.005
Russel Metals33.10-0.06
Copper Mountain Mining2.04-0.04
Colorado Resources0.14-0.005
ReliaBrand Inc0.012-0.001
Sunrise Resources Ltd0.05-0.01
Mission Ready Services0.41+0.005

 



23433

FEATURED Property
2103699#119, 4450 Gordon Drive
$598,395
more details
image2image2
Click here to feature your property
Please wait... loading


What I learned in China

Photo: ContributedI will never be an expert on China. It is just too big, too complex and too old with layers of history and meaning that would take several lifetimes to unravel. As I said to my hosts...


We can get on together

I was in LA this week. I witnessed such crazy and unusual circumstances as I strolled along Hollywood Blvd and Sunset Blvd. A far cry from sleepy Peachland in the Okanagan! The strange thing was, I f...


Weakening global growth worries

The Big Picture Growth worries persist Worries about weakening global growth and its potential impact on the US economic recovery roiled markets around the globe this week. Europe continues to be the ...

_








Member of BC Press Council


22620