Vernon

It wasn't a lot, but CBC's two radio stations in the Vernon area market have taken a small bite out of two competing commercial music radio stations.

Photo: Contributed - Graphics by Ed Ouellette

CBC 1 and 2 saw a 6.9 increase in market share while the two music stations, Sunfm and KISS-FM lost a combined 6.8 share.

While every radio station programs to a different demographic be it females, males, younger adults or older, Castanet has always used a broad range of measurement, adults 18 to 64.

Numbers also take into account a full week of listening.

KISS-FM remains the most popular of the four radio choices in the Vernon market with a 27.5 share of the tuning market.

Sunfm follows with a 21.2 share.

CBC 1 and 2 are third and fourth with a 16.6 and 5.3 share respectively.

CBC 2 made the largest gains over 2011 numbers, gaining four points.

BBM measures radio tuning in Vernon every fall.

Click here to see Penticton radio ratings.

Click here to see Kelowna radio ratings.