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It's a Smart Betty who helps others

With the holidays fast approaching, one business has chosen to give back a little bit more than usual.

Daily deals site Smart Betty normally donates 10 per cent of their revenue share back to local charities and non-profit organizations, but through a partnership with Castanet, they have decided to increase that donation to 15 per cent.

“We’re hoping to get to $15,000 during the six week program,” says Bruce Maki, the company’s franchise owner for the Okanagan Valley.

“We started the campaign on Nov. 15 and we’re going to run it through Dec. 31. We think with the partnership and the awareness, we’ll be able to get to $15,000 and that would be $5,000 per charity.”

Those donations will go to three specific charities that have a hefty impact on the Christmas season – the SPCA, Food Bank and Salvation Army.

It’s too early into the campaign to have specific numbers, but Maki says sales are going well and he is optimistic they will reach their target.

Some of the upcoming deals will include the Kelowna Chiefs junior “B” hockey team and restaurants like The Chopped Leaf and Carl’s Jr.

“That one really excites us because (Carl’s Jr.) has never run a deal through a daily deal site anywhere in Canada,” says Maki.

“There are also some really good deals coming up for women such as spas, pedicures and salons. We tried to fill up the calendar with stuff that would appeal to everybody.”

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