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Canadians' daily fashion adviser is . . .

Forget fashion magazines, a new survey suggests an increasing number of Canadians turn to weather forecasts to figure out what to wear.

The Environment Canada public-opinion survey examined where Canadians get their weather information and how they use it.

It suggests 36 per cent of Canadians use weather information to determine how to dress, up from 23 per cent in 2007.

The most popular way to use weather information remains to help plan outdoor events, though more Canadians are also using it for gardening, the analysis of the results suggests.

The study was carried out by Harris Decima between May 8 and 20, with 1,255 surveys completed by telephone and 1,257 completed online.

The analysis published by the department this week looks only at the phone results, which have a margin of error of plus or minus 2.8 percentage points.

What kind of weather matters depends on where respondents lived.

Those surveyed were presented four different weather scenarios and asked to choose a phrase from each set that would be the most significant if it appeared in a weather report.

British Columbians and Albertans viewed icy roads as being more significant than freezing rain or heavy snow.

Quebecers were more likely than other Canadians to believe the risk of thunderstorms was more significant than 90 kilometre-per-hour winds or power outages.

Ontarians were the only Canadians who believe a humidex of 43 degrees would be more significant than a high temperature of 35 degrees.

The Canadian Press
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