What's with the Mo Bro?

Ok so you've been walking around town and noticing moustaches on the most unlikely of fella's. If you haven't realized it yet your seeing one of the most viral marketing campaigns built around men's health initiatives.
Its called Movember.

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise funds and awareness for men's health, specifically prostate cancer and male mental health initiatives.

Here is a video on the scope of how many conversations about men's health have been started due to Movember:

On Movember 1st, guys register at www.Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

At the end of the month, Mo Bros and Mo Sistas celebrate their gallantry by throwing their own Movember party.

Are you throwing a Movember party? Are you growing a Mo?

If so send me your best Mo pic or Movember party details to [email protected]. I'll do a follow up story next week featuring all public Movember events and a highlight of the Mo's from around the Okanagan.

One of the most informative videos I found was created by the founder of Movember. Its not available to embed into this story but you can watch the video here!

Here is an infograph about Movember:

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About the Author

Ryan Donn is a singer/songwriter, event producer, digital creative, and Councillor at the City of Kelowna

I love creating songs, which have been used by the Terry Fox Run, Kelowna’s Centennial Celebration, or heard on various local radio stations. 

In the past few years, I've focused on creating community events including Music in the Park, New York New Years, Castanet’s Free Family Skate, Talented Kids, Talented Kelowna, and others.

Originally from Scotland, I’ve lived in Kelowna for over 20 years. My wife, Kimberly, and our two daughters, Lyla and Bella, share our home with Tom (adult with diverse abilities).

In 2014, I was elected to Kelowna City Council. 

Opinions are my own, and don't represent the City of Kelowna, Festivals Kelowna or Creative Okanagan. 

To connect with Ryan:

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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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