Friday, August 22nd15.1°C
Whats On

What's with the Mo Bro?

Ok so you've been walking around town and noticing moustaches on the most unlikely of fella's. If you haven't realized it yet your seeing one of the most viral marketing campaigns built around men's health initiatives.
Its called Movember.

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise funds and awareness for men's health, specifically prostate cancer and male mental health initiatives.

Here is a video on the scope of how many conversations about men's health have been started due to Movember:

On Movember 1st, guys register at with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

At the end of the month, Mo Bros and Mo Sistas celebrate their gallantry by throwing their own Movember party.

Are you throwing a Movember party? Are you growing a Mo?

If so send me your best Mo pic or Movember party details to [email protected]. I'll do a follow up story next week featuring all public Movember events and a highlight of the Mo's from around the Okanagan.

One of the most informative videos I found was created by the founder of Movember. Its not available to embed into this story but you can watch the video here!

Here is an infograph about Movember:


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About the Author

Ryan Donn, singer/songwriter who started his career around the same time that cassette tapes were losing out to CD sales. He produces events such as Global Music Fest,, and Music in the Park (West Kelowna). You can also find him in local schools teaching songwriting or sharing the stage with many of our emerging local artists. He is a passionate supporter of all things creative and his column focuses on the creative community and events throughout the Okanagan.

The postings on this site are my own and do not represent the views or opinions any of my employers (Festivals Kelowna and Creative Okanagan).


Contact Ryan:

Email: [email protected]


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twitter @ryandonn

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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet presents its columns "as is" and does not warrant the contents.

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