17583
17641

Business

7-Up claim ends up in court

by The Canadian Press - Story: 82997
Nov 8, 2012 / 11:59 am

An advocacy group wants to take the fizz out of 7-Up's antioxidant claims.

The Center for Science in the Public Interest, which advocates for food safety and nutrition, is part of a lawsuit against Dr Pepper Snapple Group Inc. for touting an added antioxidant in some 7-Up varieties.

The lawsuit, which was filed Thursday in U.S. District Court in California, says the claim is misleading because it gives the impression the antioxidants come from fruit rather than added Vitamin E. The group also notes that the Food and Drug Administration prohibits companies form fortifying candies and soft drinks with nutrients.

The suit was filed on behalf of a California man who bought the drinks but says he didn't know the antioxidants didn't come from juices.

7-Up Cherry Antioxidant, Mixed Berry Antioxidant, and Pomegranate Antioxidant were launched in 2009. Despite the pictures of cherries, blackberries, cranberries, raspberries and pomegranates on various 7UP labels, the drinks contain no fruit or juice of any kind.

Representatives from Dr Pepper and the FDA did not immediately respond to requests for comment.

The Canadian Press


Read more Business News




Today's Market

S&P TSX 12667.22 +9.13
S&P CDNX 948.32 +6.27
DJIA 15303.10 +8.60
Nasdaq 3498.965 +33.722
S&P 500 1649.60 -0.91
Gold 1389.30 -2.70
Lumber 316.00 -4.50
Oil 96.05 -0.11
Natural Gas 4.22 -0.041
CDN Dollar 0.9699 N/A

_


Okanagan Companies

Sun Rype 6.29 +0.19
Pacific Safety 0.05 -0.02
Knighthawk 0.02 0.00
QHR Technologies Inc 0.56 -0.01
Cantex 0.015 0.00
Anavex Life Sciences 0.475 -0.025
Metalex Ventures 0.08 0.00
Russel Metals 26.54 -0.08
Copper Mountain Mining 1.73 -0.02
Colorado Resources 1.53 +0.08
ReliaBrand Inc 0.13 0.00

_







16362

FEATURED Property
1546167#1-9900 Eastside Road
10051758 bedrooms
$789,000
more details
image2image2
view all featured properties
Click here to feature your property
Please wait... loading


The most brilliant marketing strategy

Owning a business is a daily battle. Customers reduce everything to the most easily comparable factors – apples to apples – and dollars per unit. Business owners must constantly strive to...


The Accidental Run

I had a crazy thought a few years ago. I was in the lobby of a Church talking to Matt Blacklock. Matt is a friend and ultra-marathon runner who has tackled some of Canada’s toughest long distan...


John Thomson's I Didn't Know That!

I vowed when I started this column twenty-five years ago that I wasn’t going to write about politics and I have held the line until today but this item is really about questions. I looked back o...

_


Previous Stories


17573

FIND MORE
Position yourself in the Okanagan's most visually comprehensive business directory.

Showcase your business like no other marketing can and Join the growing number of businesses that get more customers.
Learn more here



16793

RSS this page.
(Click for RSS instructions.)

Member of BC Press Council