If you could not fail, what would you attempt?
Take a few minutes and jot down a few things you WOULD do (not COULD do, but WOULD do) if your success was guaranteed.
How many of them did you come up with? Two? Three? Four? More?
Would you call on your competitors’ biggest customers in an attempt to woo them away?
Would you meet with the customers who eat up a disproportionate amount of your time and tell them they must increase their volumes of business with you or you won’t be able to give them the amount of attention you have been providing?
Would you schedule appointments with your top ten customers for the express purpose of identifying prospects to whom they can refer you?
If you take away the option to fail, there’s hardly anything you wouldn’t attempt.
Completely removing the possibility of failure, however, is not possible. Failure is a natural part of the human experience. Everyone will “fail” at something—perhaps many things—during their lifetime.
Unfortunately, fearing failure—making the wrong choice or taking the wrong action—holds many people back from taking any action at all, a strategy that creates double negative outcomes. The first and most obvious negative outcome is missing the opportunity to succeed. The second negative outcome is missing the opportunity to learn from a “failed” attempt—obtain the valuable knowledge that is often revealed from attempts that don’t create the desired result. It is often the lessons learned from our failures that allow us to go on and accomplish great things.
The real challenge in life is not to make the correct decision and take the correct action all the time. The real challenge is to just make a decision and take action…and accept and learn from the result. David Sandler once said, “There is no status quo.” He explained that you are either taking action and gaining ground, or you’re standing still—perhaps, waiting for something to happen—and losing ground to those who are taking action and succeeding.
Copyright 2012 Sandler Training and Insight Sales Consulting Inc. All rights reserved.
John Glennon is the owner of Insight Sales Consulting Inc, the authorized Sandler Training Licensee for the Interior of British Columbia. He can be reached at [email protected],toll free at 1-866-645-2047 or www.glennon.sandler.com
Read more Sales Meeting Minute articles
- Customers are always prospects! Oct 17
- Ancora Imparo Sep 17
- Who wrote this script? Jul 23
- You don't have to love prospecting Jun 23
- Will tomorrow be a replay of today? May 27
- Knocking the competition May 13
- Success through failure Apr 29
- You'll never eliminate rejection Apr 15
- When under attack...fall back Apr 1
- Setting the course Mar 18
- Success: is it dangerous? Mar 4
- Cold calling in the New Year Feb 18
(Click for RSS instructions.)