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Photo: The Canadian Press. All rights reserved.

Billie Joe Armstrong of Green Day attends the MTV Video Music Awards on Thursday, Sept. 6, 2012, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)

Rihanna won video of the year for her sexy hit "We Found Love," but it was the fresh-faced boy band One Direction stole fans hearts during MTV's Video Music Awards.

The 2012 awards were scripted as lead-nominee Rihanna's night, but the teens in One Direction won three awards, including best pop video and best new artist Thursday night at The Staples Center in Los Angeles.

There was no signature moment as in year's past, but Rihanna's show-opening medley was one of the night's sauciest moments.

Other winners included Drake, whow as tied with Rihanna with five nominations apiece, Chris Brown, Nicki Minaj, Coldplay, Calvin Harris and Demi Lovato.