Aug 7, 2012 / 4:34 pm
by Keren Gottfried
What happens when you put the Queen, Mr. Bean, 007, David Beckham, Paul McCartney and 10,000 of the world’s finest athletes all on the same stage? Clearly, you have the opening ceremony of the Games of the XXX Olympiad in London. As we pass the mid-point of the 2012 Games, no doubt, you‘ve been watching intently. The Olympics have long been a viewing and brand-building bonanza. But who’s watching, what are they watching and how are they following the action in London? That depends on where you are in the world.
Prior to the opening of the Games, a poll conducted by Ipsos on behalf of Reuters News indicated that almost three quarters (72%) of residents of 24 countries had planned to watch at least some part of the events this year. The poll of 18,623 respondents in 24 countries found that interest in the Games is high, with six in ten (62%) reporting they are interested in the Games. And many of them have planned on employing new technologies to help them follow the competitions.
The World Will Be Watching
Seven in ten (72%) global citizens said they “plan to watch any part of the 2012 Summer Olympics this year” – and at least half of the respondents in each country surveyed – while 13% had not decided when asked and 15% did not plan to watch. Those from China (92%), South Korea (91%), India (90%), Mexico (86%) and Brazil (84%) were most likely to say they will watch the Olympics, while those from Belgium (50%), Germany (54%), France (54%), Great Britain (61%), Hungary (66%), Canada (66%) and Sweden (66%) were least likely.
Here is the survey taken before the games on the question; Will you be watching the Olympics?
Read more 2012 Olympic Games articles
» London Blog
- Decoding the closing ceremony Aug 12
- The 'miracle tape' of the 2012 games Aug 12
- Christine Sinclair named flag-bearer Aug 12
- What has 32 golds and the Spice Girls? Aug 11
- Eyes On London Aug 11
- Olympic finish line in sight Aug 10
- Weinberger swims to marathon bronze Aug 10
- Bolt strikes again, and again Aug 9
- Verbeek earns 5th silver for Canada Aug 9
- Canada over France for soccer bronze Aug 9
- Huynh wrestles away bronze medal Aug 8
- Canada paddles to silver, bronze Aug 8
(Click for RSS instructions.)