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New Brunswick's famous Hartland Bridge now has a new honour - a Google doodle, which is featured as a search page icon on Google.ca to mark it's 111th anniversary on July 4th. THE CANADIAN PRESS/HO - Google

New Brunswick's famous Hartland Bridge now has a new honour, a Google doodle.

The world's longest covered bridge is marking its 111th anniversary today and, much to the surprise of Hartland's mayor, a doodle of the bridge is being used as the search page icon on Google.ca.

Craig Melanson says he only learned of the doodle after people started calling him to say they saw it on the Internet.

He says it's the kind of advertisement that money can't buy.

Google spokesman Aaron Brindle says the company likes to surprise its users and add a bit of whimsy to the page.

The 391-metre-long Hartland Bridge opened July 4, 1901.