You can't miss it as you drive through West Kelowna on Highway 97.

Photo: Trevor Rockliffe - Castanet

Craftsman Collision, a relatively new business on the highway near Hudson Road, has extended what looks like a clothes line from its road sign to the building.

It's not the line that is unusual, but what is hanging from it.

Hockey sticks, hockey pants, helmets and a hockey bag are draped along the line.

"It looks a bit like a clothes line, but it's our effort to support the bid for Hockeyville for West Kelowna," says shop manager, Ian Johnson.

"I think it's great -- it helps make West Kelowna more of a community. If we were to get those funds for Royal LePage Place it would hopefully make it more of a central community location for other community events as well as hockey."

Johnson says his display is getting a lot of attention from motorists.

"We do have some good visibility. Everybody that drives by is certainly looking. People are gawking when they are stopped at the traffic jams."

As for community spirit, Johnson says he'd like to see more people involved in hyping Hockeyville.

"I don't see a lot of participation so it would be nice to see more people on board."

West Kelowna is one of 28 communities in BC and 227 across the country to hope to crack the top 15.

The top 15 will be announced on Hockey Night In Canada Saturday, March 3.