Photo: Twitter

About 20 people gathered peacefully outside Rogers headquarters on Wednesday afternoon to protest the firing of hockey commentator Don Cherry.

Some Cherry supporters stood silently on the sidewalk with Canadian flags while others raised placards in the air. One sign said 'Cancel culture is wrong,' while another said, 'Rogers cancels Don, we cancel Rogers.'

There were just as many media members as protesters on the downtown sidewalk outside the building.

The event was organized in the aftermath of Sportsnet's decision to fire Cherry for his comments on "Coach's Corner" during last Saturday's "Hockey Night in Canada." Many felt Cherry was critical of immigrants for not wearing poppies. Cherry has insisted he was not criticizing immigrants.

During the protest, some motorists honked in support of the effort. A couple Toronto Police cruisers sat across the road.

Some curious Rogers employees took pictures from the second-floor food court overlooking the building entrance.