Stop the puck-ing noise!

As if the ringing in my ears from tinnitus isn’t enough, the world is intent on delivering a constant chorus of “puck-ing” alerts.

My phone often goes “puck-ing” at the same time as other people’s phones do the same.

  • My fridge beeps if you leave the door open
  • my microwave bings
  • Twitter bings
  • Instagram pings
  • my fire alarm goes off randomly.

Thankfully, my vehicles remain relatively low tech, so I get a break from all the flipping beeps and puck-ings that appear to be delivered by the minute.

I am in Seattle on business and rented a car. While I was driving to Kent, Wash., my stupid car would give a series of beeps every few minutes.

If you read my column at all, you will know I dislike driver aids that reduce our need to learn to drive properly and provide a distraction to the task at hand. 

So here I was on a crowded I5 highway and every few minutes, my car  would give me a series of beeps.

  • Did I have low tire pressure somewhere?
  • Was I driving too close to something?
  • Was I losing oil?

Who knew? My car would not indicate why it was beeping, it would just beep. While I am driving I am trying to figure out what the heck was going on. 

That was when I figured I would try something completely stupid and do the seat belt up on the passenger seat on which I had placed my iPad!


The stupid flipping car had correlated the weight on my iPad to that of a 200-pound adult and decided that my iPad was in a terribly dangerous situation by not wearing a seatbelt. 

See what I mean... driver aids gone nuts. It was an absolutely redundant piece of audible garbage that did nothing than provide a very dangerous distraction while driving on a busy highway. 

In aviation, audible alarms are serious. There are not many of them, but when you hear them, you had better pay attention.

They also sound different from each other so you already know what the problem is without scratching your head and wondering what is happening. 

Driving a car is as dangerous as flying a plane. Two cars passing at 100 km/h is a 200 km/h accident that nobody will walk away from without a miracle — as bad as any aviation incident.

Yet, we are filling our cars with stupid dings and distractions. Enough already. 

Having fought with my cars audible alert systems for most of the day, it was interesting to arrive back at my hotel at happy hour where a conference for the deaf community was happening.

Of course, the bar was full. Interestingly, it was stone cold silent. Everybody was laughing silently, smiling, telling jokes in sign language, etc.

It was a strange scene, but rather pleasant after having spent a day in a binging car.

It did make me wonder, however, if your communication is sign language, can you slur after an extra glass of wine and do you apologize?

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About the Author

Mark has been an entrepreneur for over forty years. His experience spans many commercial sectors and aspects of business. He was one of the youngest people to be appointed as a Fellow of the prestigious Institute of Sales and Marketing Management before he left the UK in 1988.

His column focuses on ways we can improve on success in our lives. Whether it is business, relationships, or health, Mark has a well-rounded perspective on how to stay focused for growth and development.

His influences come from the various travels he undertakes as an adventurer, philanthropist and keynote speaker. More information can be found on Mark at his website www.markjenningsbates.com

He is a Venture Partner with www.DutchOracle.com a global Alternative Investment company.

Mark Jennings-Bates:
[email protected]

Photo credit: www.SteveAustin.ca 

The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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