Photo: Contributed

UPDATE: FRIDAY 6 a.m.

A witness to Thursday's incident near Costco says the man suffered a seizure and was not hit by a vehicle.

There is no word on his condition.

ORIGINAL: Thursday 4:50 p.m.

A pedestrian has apparently been struck at Baron and Ziprick roads in Kelowna, near Costco.

Paramedics and firefighters are on scene, tending to a man whose face was bloodied.

The man appears to be in his twenties or thirties, according to a witness.

The man was down on the ground, and it is unclear what vehicle may have struck him.