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A new winery set to open in the middle of downtown Kelowna will break the traditional mould with more than just its urban location.

Jason Alton says he’s trying to do something different with Ricco Bambino, by creating a more vibrant and social atmosphere inside the winery.

“I wanted to steer heavily away from the traditional approach that many wineries have — which is that artisan, hand-in-the-grapes, wood, rusty metal, brick, dark orange motif — and play on ... what the feeling is when you drink wine: which is bright, cheerful, happy, somewhat sophisticated, somewhat opulent, those kinds of elements,” he explains.

To learn how Alton plans to accomplish that at his Pandosy Street winery, as well which notable winemaker will join him on the journey, check out the full story on Castanet's sister business news website, Okanagan Edge.