Ramping up fan experience

Photo: West Kelowna Warriors

It's all about the fan experience - giving fans a little more, and something different for their entertainment dollar.

That's the philosophy the West Kelowna Warriors are using this season.

So, far, it's working.

It doesn't hurt that the team is off to one of the best starts in the 12 year history of the franchise.

Restricted by space and with no luxury suites to sell, the Warriors got creative in an effort to give fans a bit more.

"Obviously, we have implemented the VIP section, which is going over really well. Fans are loving it," said director of business operations Alex Draper.

"And, we have hired six girls to sell beer in the crowd and the fans are liking that too."

The VIP section has been set up along the breezeway at the south end of Royal LePage Place. It's similar to a suite in that it offers not only a good view, but food and drink service as well.

Draper said both are going over really well with the fans.

"And, to eliminate food lineups, we have brought in food vendors who are set up on the concourse," said Draper.

"We have increased signage throughout the arena to show people exactly who players her, the 2016 RBC Cup champion West Kelowna Warriors. We want to let people know this is our house."

The club has also tried different promotional ideas.

"Last Tuesday, we had our first 25 cent chicken wing night. We projected to sell 1,000 and sold 3,500."

A combination of things, a first place team, changes and a fresh memory of a team that nearly left town last season, has resulted in a uptick at the gate.

Through the first five games, the Warriors are up more than 100 fans per game over last year. The team has put in 1.044 fans per game over the first five, including one sell out and a near sellout.

Royal LePage Place holds 1,300 seated.

The Warriors have managed better attendance numbers despite the fact their top draws, the Vernon Vipers and Penticton Vees have yet to make an appearance.

Warriors fans will get another chance to experience the new digs Saturday when the Cowichan Valley Capitals make a trip into West Kelowna to close out the club's four game home stand.