The ITU Multisport World Championships have brought thousands of tourists to Penticton, but not all local businesses are seeing a rise in revenue.

The 10-day event kicked off Aug. 18, and while many businesses have been busier than normal serving the athletes and their companions, others are seeing far less traffic than normal.

"We've definitely seen an upswing with the number of athletes in town and it's over a longer period than what we would have for Challenge Penticton," said Neil Macdonald, owner of Peach City Runners.

"We've been way busier than what we would traditionally expect, so it's been really good," said Leigh Follestad owner of SmartShopper.

"It's been awesome, busy, lots of people coming in from different countries and talking and it's just great," said Shannon Nunweiler manager of The Bumwrap.

"Business has been booming," said Gabriel Pothier, an employee at Wild Scallion. "Lot's of athletes came in here asking for vegan and gluten free options."

"We were affected positively in a good way, where we actually ran out of food, which doesn't happen quite often."

However, some wineries were forced to close their doors on Saturday due to Middle Bench Rd. being closed for a race for most of the day.

"Last Saturday impacted us in a negative way unfortunately, and forced us to close our business," said Jacquie Carlson, General Manager at Poplar Grove Winery and Monster Vineyards.

Carlson said she fully supports Penticton holding large-scale events, but would have appreciated more communication prior to the event.

"Next year we are going to be looking at different ways to engage with our businesses and residents during big events," said city manager Peter Weeber. "We want to be great hosts but we also want to respect our community and our businesses."

Perseus Winery on Lower Bench Road was open Saturday, but because of road closures, they received far less business than usual, according to wine shop supervisor Pamela Franks. The winery hardly had any customers until the last hour of the day, when the nearby roads opened again to the public.

The wineries hope that business picks up over the next few days, when athletes start completing their races.

"Hopefully, when they are done their events and they're a little bit more relaxed and off their really strict diets, they might be able to come and enjoy a wine tasting and some lunch on our patio," Carlson said.

Lyndie Hill of Hoodoo Adventures said they also took a big hit on Saturday with the road closures, but have bookings with large groups of athletes for later this week.

In July, organizers claimed the event would bring an estimated $8.6 million economic impact to the region.