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Do as I say, not as I do

Parents spend more than nine hours a day with TVs, computers and other screen devices while also giving themselves high marks as role models for their children's media use, according to a survey released Tuesday.

Among all those surveyed — nearly 1,800 parents in the U.S. — daily screen time averaged nine hours and 22 minutes, with the bulk of that, seven hours and 43 minutes, categorized as personal screen time and the other roughly 90 minutes spent on work.

The study also found they were enthusiastic about technology's role in their kids' lives but wary of the risks it may hold, including loss of sleep and online oversharing. Researchers from the non-profit Common Sense Media group and Northwestern University's Center on Media and Human Development conducted the project.

Two-thirds of those surveyed, 67 per cent, said monitoring their children's devices and social media accounts is more important than allowing them privacy.

Another finding: Latino and black parents expressed more concern about their kids' media use (66 and 65 per cent, respectively) than white ones (51 per cent). Latinos are more diligent in managing it than other parents, checking devices and social media accounts more often.

It was the gap between how much adults use media and what that might mean for their offspring that was particularly striking to James P. Steyer, founder and CEO of Common Sense Media , which helps families and educators assess and use media and technology effectively. The group's first-ever deep dive on parents' tech habits mirrors its ongoing analysis of those of children and teenagers.

"I found the numbers astounding, the sheer volume of technology used by parents," Steyer said. "There's really a big disconnect between their own behaviour and their self-perception, as well as their perception of their kids."

"Yet 78 per cent of all parents believe they are good media and technology role models for their children," according to a survey summary.

The range of activities includes TV or other video viewing; video gaming; social networking or website browsing, and any other task on a computer, smartphone or tablet. Media consumed with a child or another family member along with solo use is included in the personal screen tally, according to Common Sense Media.

Personal media usage by educational level ranges from about nine hours for parents with a high school degree or less to about six hours for those with a bachelor's degree or higher.



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