Photo: Contributed

Travel Penticton has appointed its first executive director: Thom Tischik.

This comes after a months-long search for the top spot, following the Tourism Penticton and Penticton Hospitality Association merger earlier this fall.

Tischik comes from the Revelstoke Accommodation Association and Revelstoke Chamber of Commerce, where he served in key positions according to Tourism Penticton.

The Travel Penticton board of directors voted to offer the position to Tischik, and say they are confident he will be a strong driver of the organization.

He will be starting on Jan. 3, but has spent time working with board members and staff to provide input on the group's five-year marketing strategy.

"As a native 'Okanaganite' I know the importance tourism plays in our valley economy and the balance between business growth and sustainability," Tischik said in a news release. "Penticton has always been a favourite destination for me and I feel very fortunate to become part of the community."

Travel Penticton will be holding a reception in the New Year to formally welcome Tischik.