Photo: Deborah Pfeiffer

Staff at a new storefront on Penticton's Brunswick Street were busy Wednesday preparing food and welcoming visitors.

The Wine Crush Market held its soft opening from 7 a.m. to 5 p.m.

"I absolutely love it, and I think people are going to just love it," said co-owner Tyson Still. "It's a healthy product chock full of antioxidants and Resveratrol, which has many health benefits."

Still said it all started when his business partner was riding his bike in Summerland and came across some wild grapes.

He told Still they could get a sourdough starter from the grapes capturing the wild yeast, and they started experimenting with it.

"We started making some products and sampling them out to people and we got great reviews," he said. "People were intrigued with what we were doing."

From there they met a guy who owns a dehydration facility in Vancouver who told them he had a culled crop of grapes and dehydrated them.

That led to them incorporating the wine crush powder into all of their products.

It took off from there with them selling the product made from the wine crush at local farmers' market in the Okanagan and again getting rave reviews.

A storefront seemed like the right way to go and although it took a big effort to get it open, everything has now fallen into place.

Wine Crush Market offers a wide range of healthy products including sourdough RedBread and RhineBread, varietal Winecrush powder, sausages and much more.

It is now open, Tuesday to Saturday, at 283 Brunswick Street.