News, talk, sports and music round out the top three radio stations among Kamloops listeners.
In both Kelowna and Kamloops, CBC Radio reigned supreme, taking in the top ratings, according to Numeris (formerly the Bureau of Broadcast Management).
“This is great for us,” says CBC program manager for the B.C. Interior, Andrew Glass. “It shows that we are relevant in both Kamloops and Kelowna right now.”
The ratings show 15.8 per cent of radios in Kamloops tune to CBC, while another 15.1 percent tune in to CHNL.
While each station targets a specific audience, Castanet used the over-reaching 12-plus demographic.
CHNL previously topped the ratings book.
The six radio stations serving Kamloops and area were rated from March 2 to April 26.
Using those measurements, CBC Radio, CHNL and new member of the top three B-100 take a combined 45.9 per cent share of the marketplace, up slightly from the 44.5 per cent they held in November.
CBC moved down slightly, but maintained top spot, now holding 15.8 per cent of of the market, down from 16.9 per cent in November. CHNL dropped from 16.6 per cent in November to 15.1 per cent this spring.
Glass says CBC's presence in the Kamloops market is fairly new, starting in 2012, so this is exciting news.
B-100, Kamloops's at-work station, made significant gains in the spring book, claiming third spot with a 15 per cent share – up from the 11 per cent in November.
Previously holding third spot, 98.3 CIFM has taken a dive to last place, moving from a 15 per cent share to 11.5 per cent.
Country 103.1 has stayed fairly level, moving up to a 14.5 per cent share from the 14.4 per cent it held in November.
CHNL's sister station, 97.5 The River, moved up from bottom spot, showing significant improvement and a 12 per cent market share, up from 8.2 per cent.
Numeris defines market share as the "estimated total hours tuned to a particular station expressed as a percentage of total hours tuned to all radio stations."
Radio stations are rated twice a year, once in the spring and again in the fall.