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Penticton  

Name a hospital for $10M

You could name a hospital tower after yourself – or a loved one – for a cool $10 million.

The South Okanagan-Similkameen Medical Foundation has pulled the wraps off a donor campaign that outlines just how much it would cost to attach your name to a health-care legacy at Penticton Regional Hospital.

A brochure outlining suggested donations for sponsorship of everything from a single patient room to a complete department has been released in support of a new $325-million patient care tower at the hospital.

The campaign hopes to bring in $20 million to equip the tower.

If the whole tower is a little out of your price league, why not consider naming rights to the hospital parkade for $2.5 million. The rooftop helipad is relative bargain at just $500,000.

Dedication of individual patient rooms is up for grabs for as little as $30,000.

Naming rights to the busy ER are worth $2.5 million. But several other departments could be yours for much less: colonoscopy is worth $1 million, but catheter surgery is going for only 40 grand. Individual operating rooms will set you back $175,000 apiece.

Foundation chair Walter Despot said he’s impressed by the booklet, which is being distributed to prospective donors and outlines the history of the hospital.

“The new patient care tower is all about people – all of us who rely on the hospital for quality patient care, either for ourselves or our loved ones,” Despot said. “The brochures reflect that vision.”

Interior Health guidelines stipulate that the naming costs for each room or facility should be about 10 per cent of the actual construction value. 

Applications for Penticton businessman David Kampe to name the upgraded PRH Emergency Department and the Summerland Health-Care Auxiliary for naming rights to the Cardiology Diagnostic Clinic are already in the works.

The province announced approval of the PRH tower project in July 2014. A private-sector partner is to be selected in early 2016, with construction to begin soon after.

The tower will include 84 single-bed rooms, operating-surgical rooms, ambulatory care clinics, and be home to the UBC Faculty of Medicine program. The hospital’s existing Emergency Department will be expanded to almost four times its current size.



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