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Just Add Salt!

Why hire a full service realtor?

As of late, especially in our local Okanagan market, there has been a large influx of alternate commission real estate salespeople who offer “reduced” commission rates, all the while advertising similar, if not expanded, marketing and services.

This practice is leaving many home sellers perplexed, asking themselves, “Why would I hire a full service Realtor® when I can save so much money by hiring one of these boutique companies?”

Although the Competition Bureau does not allow us to make direct comparisons, what I can do is provide you with a series of questions for you to to ask any real estate salesperson when considering hiring them to market and negotiate on your behalf for your largest asset – your home. The answers to these crucial questions will help you decide whether you will ultimately net more from hiring the services of a full service Realtor ® or whether hiring an alternative commission salesperson is good enough for you.

 

These questions are as follows:

Question #1: How much more do your listings sell for than the real estate board average?

Hint: This will help you to determine whether this salesperson has verifiable results of success or whether their focus is on reduced margin/quick sales model (eg. The Walmart model. In this case it’s your margin, your equity in your home, at stake).

Question #2: As a high percentage of the sales in the Okanagan are to out of towners, what does your firm do and what do you specifically do you attract that business?

Hint: Having a website is no longer enough, you need worldwide coverage to sell for top dollar.

Question #3: As a high percentage of the sales in the Okanagan are to out of towners, how does your firm attract referrals from out of town Realtors®?

Hint: Realtors in franchise firms across Canada primarily refer to Realtors® in their company networks.

Question #4: If Realtors® make their income primarily on a commission basis, how will offering the Realtors® working with the buyers a reduced selling commission get them excited about showing and bringing an offer on my home?

Hint: Only a small percentage of the total listings sold are sold by the listing agent, therefore Realtor® cooperation is extremely important in getting top dollar for your home.

Question #5: If studies show that 90% of home buyers searched online during their home buying process
 and that 70% of home buyers use video to tour the inside of homes, will you market my home with a professional video?

Hint: Check websites beforehand.

 

The salesperson’s answers to each of these questions will help you make a more informed decision as to the benefits of hiring a full service Realtor® versus an alternate commission salesperson.

*Source: Digital House Hunt, National Association of Realtors



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Top home staging tips: Part 3

Preparing your home to be as presentable as possible is one of the most important roles you as the homeowner play in your home sale. By following these next 5 tips, you can ensure your home sells for the most amount of money in the least amount of time.

If you want your house to look like it's worth every penny of your list price, you need to put your home’s best foot forward. And then some! Here are some of our best, proven, home staging tips:

 

1. Fresh linens. 

Make sure any visible linens (tea towels, chair cushions, oven mitts, etc.) are brand new or at least look brand new. If any are exceptionally outdated, replace with new ones that compliment the rest of your décor.

2. You never get a second chance to make a first impression.

The exterior of your home should look as polished as the interior. This means neatly trimmed bushes, mulched flowerbeds and watered grass. In the Okanagan’s sometimes excessive heat, people often don’t want to pay the water bill to water their lawns. This is a huge mistake when your home is for sale as it will cost you in terms of a poor first impression for drive-bys potentially losing you showings, as well as creates doubt in potential buyers that the home is well maintained. Suck it up and pay that water bill! It will net you more money in the long run.

3. Smell is your most important sense. 

Baking cookies has become a cliche, but buy a room spray with a fragrance you love and spray the house sparingly before each showing.

Home staging can be easy and inexpensive, especially if you focus on the small details. Then, just stand back and let your house shine and it is sure to impress potential homebuyers. 

4 Chandeliers. 

You don’t have to spend a fortune on lighting, and even Ikea has some great lighting! Or any big box store sells beautiful ones for a few hundred dollars or less. Many homes don’t have sufficient lighting to begin with, so the more lighting the better. Bright is beautiful!

5. Furnishings.

You might have a huge couch that you absolutely love, or you’ve been dragging around since college, but if it makes the room look small, it must go. It’s better to have small groupings of furniture with plenty of space around them.

This concludes our 3 part series on home staging. For more personalized information, please call us. We are happy to help.



Top home staging tips: Part 2

For Top home staging tips:  Part 1, click here.

 

Preparing your home to be as presentable as possible is one of the most important roles you as the homeowner play in your home sale. By following these next five tips, you can ensure your home sells for the most amount of money in the least amount of time.

 

1. Kitchen Cleanliness - Clean, clean, clean, that kitchen like you’ve never cleaned before! This is the first place the female will look. And if the female isn’t happy – guess what? They aren’t buying the house! If need be, hire a professional cleaning company to get at all the little nooks and crannies, down to the last detail. Technically this should apply to the entire house, however start in the kitchen as it is by far the most important. 

 

2. Bathroom Fix-Ups - Small things can make a huge difference in the bathroom, the second most important room in the house next to the kitchen. A cheap mirror can be replaced with a pretty framed mirror for under $100. For a little more, how about a nice antique or higher-end model from a housewares boutique. Switch out the lighting for a some attractive new vanity lights and the bathroom will look as if it's been renovated. And whatever you do – don’t skimp on the light bulbs! This is not the room for the fluorescent twirly lights. Pay the price and buy the LEDs or just use the taboo incandescents, but make sure the lights come on – and bright – right away. No burnt out bulbs or bulbs covered with dust allowed!

3. Get a chic look - Think newer hotels. Replace bathroom towel bars with well-designed ones from a designer boutique or even Home Depot. Matched ensembles such as toilet tissue holder, wastebasket, trays, etc. look fabulous! Crisp white towels neatly stacked in a towel holder, small trays on the vanity holding attractive toiletries or soaps (wrapped or unused) and scented candles. 

4. Keep clutter to a minimum - This speaks for itself – get rid of extra stuff or pack it neatly in boxes in the garage or basement. It makes a huge difference to the appearance of your home.

5. Master Bedroom - Again, think the luxury hotel look in the master. Multiple new pillows with shams or toss pillows in front, crisp white linens and a throw at the end of the bed. Keep end tables uncluttered, with matching lamps and nothing else.

For our next 5 tips, please consult our next month’s article.



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Top home staging tips: Part 1

Preparing your home to be as presentable as possible is one of the most important roles you as the homeowner play in your home sale. By following these 15 tips, you can ensure your home sells for the most amount of money in the least amount of time.

If you want your house to look like it's worth every penny of your list price, you need to put your home’s best foot forward. And then some! Here are some of our best, proven, home staging tips:

1. De-personalize

Buyers need to picture themselves in your home, not spend time looking at pictures of you, your kids or your pets. Your photos hurt their illusion. Remove all your personal photos and store them elsewhere.

2. Make sure the house is tip-top

No burnt out lights, cracked windows or missing cupboard knobs. Repair anything that needs it. Bring in a handyman, pay a few bucks – it will pay off tenfold at the end of the day. If you are unable to see what needs to be done yourself – ask for a third party perspective. A Realtor is a great resource. Small inexpensive fixes can make a world of difference to a buyer.

3. Kitchen 

This is the main part of the house that is going to sell the female - and let's face it...the female usually makes the final home buying decision.  And, women love kitchens - nice ones!  Kitchen counters should be clear and clutter-free. Anything you don’t use every day has no right being on the counter – put it away. Store small appliances in cupboards or closets. The more bright and spacious a kitchen looks, the better.

4. Kitchen decor 

Once again, the kitchen is the most important room in the house. Countertops are quite reasonably priced – if yours are looking a little worse for wear, it may be time to invest in a little upgrade. Maybe a simple backsplash. A fancy glass mosaic tile does not cost very much if it's a small area, and can be easy to install.

5. Replace cabinet pulls with updated new ones

A nice brushed nickel cabinet pull can make a world of difference to the oldest of cupboards. A nice ceramic is also nice. They aren’t that expensive and you can install them yourself.

 

For our next 5 tips, please consult our next month’s article.



Read more Just Add Salt! articles

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About the Author

Lisa Salt is a Vernon born Realtor® who, along with her husband Gord Fowler from Calgary, lead one of the most successful and dynamic real estate teams in the North Okanagan.  An international clay target shooting champion, Lisa brought the attributes of hard work and diligent focus to the real estate industry to create the success she and her team have today.  To experience the local knowledge and expertise that only someone born and raised in the Okanagan can offer, call Lisa today and “Just Add Salt”!

Website link:   http://www.saltfowler.com

Contact e-mail address:  [email protected]

 







The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet presents its columns "as is" and does not warrant the contents.


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